About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the Role
Persona is seeking an attorney to provide support on commercial matters. As Commercial Counsel, you’ll have a broad range of responsibilities providing legal guidance on commercial matters. First and foremost, you will be responsible for managing and negotiating complex commercial relationships that contribute to our success, including vendor and sales contracts. Ideally, you will have a working knowledge of relevant state and international privacy laws, including CCPA and GDPR. This role will be located in our San Francisco or New York City office and you will be expected to be in the office three times per week.
What you'll do at Persona
- Draft and negotiate commercial agreements involving the company’s products and services including vendor and sales agreements.
- Work directly with the sales team to complete sales negotiations swiftly while still protecting the company.
- Negotiate vendor agreements, including complex product integration agreements.
- Draft, update and maintain form agreements.
- Provide advice to the Post-Sales team regarding customer issues.
- Provide general support as needed including on non-commercial matters, which may include assisting with drafting internal policies and implementing related processes.
What you'll bring to Persona
- 2 or more years of relevant legal experience
- A J.D. and active membership in at least one state bar
- Working knowledge of state, federal and international privacy laws and regulatory frameworks such as CCPA, GDPR, HIPAA, BIPA, GLBA, & FCRA
- Excellent commercial negotiation and drafting skills
- Good judgment and an ability to learn quickly with minimal guidance
- Fluency translating legal advice into actionable guidance to the business teams
- Ability to organize, prioritize, and manage projects effectively
- Sound and practical business judgment, intellectual creativity, strategic thinking, and problem-solving skills
- Strong facility using software apps such as DocuSign, Google Workspace, LinkSquares, MS Office, Notion, Slack, Zoom, etc.
Compensation & Equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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