Copywriter, B2B Marketing

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America's largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role:

In this role, you will guide, craft and maintain our voice and tone. Your work will help connect to and communicate with decision makers and users through storytelling, compelling marketing communications, and digital and physical brand experiences. You will create a range of deliverables (e.g.,advertising headlines, social content, video scripts, content copy). You will collaborate with a diverse set of specialists from brand strategists, industry/ABM marketers, content strategists, and digital marketers to inform and bring the writing to life. The content you help to create will enrich the experience and boost engagement across web, chat bots, social, paid media and events. The objective is to drive awareness of Dow Jones' expertise and capabilities, position the company as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a passionate, creative, and collaborative Copywriter to support our strategic content initiatives globally.

This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to our VP of B2B Digital Marketing.

You Will:

• In partnership with the Industry/ABM, Product, Proposition and Digital Marketing teams, produce compelling messaging and content assets (ie, articles, white papers, case studies, webinars, demos, etc.) that support the business' objectives, desired identity and build awareness and engagement.
• Bring creative thinking and copywriting to the full cycle of brand experience projects, from concept to delivery, across touchpoints from campaigns, to social media, to web, to events.
• Collaborate with our Content, Social Media and Paid Media teams to craft copy that resonates with our target audiences
• Write headlines, concise well structured body copy, equal comfort with long and short form copywriting, leveraging SEO best practices and tools to improve performance
• Demonstrate empathy and creative flexibility to adapt to the regional cultural differences of a global audience and partner with the regional teams.
• Safeguard quality, brand tone of voice and style across all channels and materials.
• Use web analytics and performance insights to refine copy and content strategies
• Stay abreast of industry best practices and what competitors are doing.

You Have:

• 2-4 years in a B2B copywriting in-house/in-agency marketing writing for Fortune 1000 companies.
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience crafting content that is understood by all audiences
• Experience collaborating with Web teams, SEO, Social Media and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus
• Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience. Basic understanding of The Associated Press Stylebook is a plus.
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
• Creative mindset, curious, continuously exploring better ways to engage customers through high value content

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Creative & Design

Union Status:

Union role

Pay Range: $70,000 - $90,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..