Seeking to hire a Contractor based out of Argentina or Mexico for Marketing Operations Services.
Scope of Services:
- Build and execute marketing programs in our Marketing Automation Platform (currently Marketo) for email campaigns, events, nurture programs, webinars, and operational programs (including participation in design, A/B testing and other quality assurance processes, and reporting)
- Create and maintain smart lists and segmentation to support automated nurture, ABM, and lead scoring initiatives
- Build and maintain lead management automation in Marketo (including scoring models, assignment/routing logic, and sync to Salesforce)
- Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering
- Troubleshoot campaigns, email deliverability, lead scoring, and other kinds of automation
- Execute updates to landing pages and assets, in tools including Marketo, Splash, Vidyard, and others
- Provide support in analyzing the performance of all marketing activations, including analysis of website data
Skills/Experience:
- You have at least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce) and want to keep building upon your skills
- You have direct experience with B2B or Edtech SaaS demand generation and digital marketing campaigns
- You have experience with multiple Marketing Automation Platforms (e.g. Marketo, Hubspot, Pardot) and email automation software (e.g. Iterable, Braze) and enjoy learning new systems and tools
Please note that given the nature of the contract, this role will not be eligible to participate in company-sponsored benefits.
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What We Do
We are on a mission to deliver meaningful classroom learning for every student. We’re an edtech company that brings together digital content with integrated assessments and insights. The result is more engaged readers—and engaged readers are better learners.
Why Work With Us
Newsela is built on a mission of providing meaningful classroom learning for every student. We’re not only making a difference in the classroom; we’re focused on building an inclusive and supportive culture internally by encouraging continued learning, celebrating what makes our team unique, and working together to empower minds everywhere.
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