Product Marketing Manager

Description and Requirements
Title: Product Marketing Manager
Location: Mexico City, MexicoSetting: HybridReports to Title: VP Marketing
The Opportunity:
We are looking for a new Product Marketing Manager to be responsible for the launch and the success of our products in market by collaborating with our product, marketing, and commercial teams.
The Product Marketing Manager will partner with Product Management to develop product roadmaps that align with marketing strategies and customer needs, with Activation Leads and Marketers to develop and execute go-to-market and communication plans, and with Commercial teams to help them engage and succeed with customers.
What you will do in this role:

• Develop the product positioning and overarching value proposition and messaging for the target audience by understanding the audience paint points, product features and benefits, and our strengths and weaknesses relative to the competition.
• Partner with Product and Marketing teams to align the product roadmap and the marketing strategies, tactics, and priorities with the business OKRs.
• Drive market and customer research to gather data and insight into target personas, buyer needs, and the preferred purchasing process for the product in our target markets.
• Define the market opportunity by performing segmentation and targeting exercises that identify the segments with the highest opportunity in each market.
• Collaborate with regional and in-country marketing leaders and peers to produce consistent and compelling marketing assets for target consumers.
• Partner with in-country commercial and marketing teams to produce a sales enablement plan and sales tools that differentiate MetLife.
• Develop competitive analysis including SWOT analysis and how-we-win strategies for use in positioning against similar offerings from competitors.
• Develop and manage customer testimonials, client case studies and proof points.
• Create and manage content for videos, partner kits, co-marketing guidelines, Sales pitch decks, RFPs and sales sheets, tailored by market/country.
• Develop the GTM plan and orchestrate launch execution of products in the target countries.
• Develop the product and marketing roadmap to drive ongoing momentum.
• Collaborate with product teams and technology partners to establish key product requirement needs based on market and customer feedback.
• Develop customer references, testimonials, and case studies for external and internal use.
• Research and manage coordination and our product marketing strategy for regional Insurtech conference participation, including pre- and post-communication plans for prospects and customers.
• Create and manage the product marketing competitive insights by country.
• Develop product retention and upsell/cross-sell strategies.
• Create Statements of Work, research briefs and manage creative agencies.
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.

To help you succeed, you need to have:

• Bachelor's degree in engineering, Marketing, Communications, or related field preferred
• 8+ years of product marketing experience with technology, SaaS providers, or financial digital products
• Excellent written and verbal English and Spanish communication skills (proficiency in Portuguese is a plus) with the ability to take complex concepts and distill them into clear, easy-to-understand writing
• 8+ years of Project management skills to manage multiple priorities and drive concrete deliverables.
• Collaboration skills to successfully engage with different teams including product, marketing, commercial, and partnerships across different countries.
• Highly proficient in managing creative agencies for various types of assets.
• Proficient skills with Microsoft Office (PowerPoint, Excel, and Word), Salesforce, and Tableau
• Experience in insurance or financial services is a plus.

Benefits We Offer
Our benefits are designed to care for your holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer health care coverage for you and your family, insurance discounts for home, car, and pet protection, as well as parental leave. We also provide premium gym membership for you and your direct relatives, volunteer time off, discounts with specific universities, flexible Fridays, connectivity reimbursement, and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies" and Fortune World's 25 Best Workplaces™ for 2024, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services.
At MetLife, it's #AllTogetherPossible . Join us!
At MetLife, we are committed to fostering diversity among employees, through non-discriminatory treatment for reasons of gender, gender expression, sexual orientation, religion, age, nationality, marital status, disability, physical or economic condition, HIV and embarrassment as a requirement for entry, permanence or ascension and there is equal employment opportunities.
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