Content Writer- Insurance

Salary Range: $80,000.00 - 85,000.00
Who we are:
Hi, we're SambaSafety and we offer the industry's most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.
We've built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don't take our word for it; we've been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor.
What You'll Do:
Our Marketing team is growing, and we're looking for an experienced Content Writer to help establish our brand's voice and solidify SambaSafety as the thought leader in the insurance industry. The ideal candidate has in-depth storytelling experience in the B2B insurance space and understands how to write compelling content for our prospects and customers, as well as the search engines. Therefore, we're looking for someone who lives by SEO best practices and understands how to write content that will drive relevant traffic to our website.
This individual will be responsible for fueling SambaSafety's content marketing strategy, drafting blog posts, white papers, sales collateral, digital ad copy, emails, social content, and so much more.
To excel in this position, we are looking for someone who isn't afraid to put on their journalist hat and reach out to experts across the insurance industry and in our company to get the necessary details to write incredible, thought-provoking content. This person should be driven for continuous improvement, always looking for ways to write content that converts even better than the last piece.
Day To Day Responsibilities:

• Planning and drafting copy for insurance marketing collateral, including but not limited to: blog posts, social posts, white papers, guides, checklists, case studies, emails, one sheets, press releases, ads, webpages, etc.
• Will contribute to the company's blog including content planning, drafting and posting blogs, and optimizing each post for both SEO and conversions.
• Contributions to company's social media accounts (LinkedIn, Facebook, and Twitter), including developing weekly content calendars, drafting and posting, testing the use of promoted posts, optimizing posts for conversions, and ensuring our profiles are up to date.
• Will contribute to the company's SEO strategy for the main website (sambasafety.com), HubSpot landing pages (go.sambasafety.com), and blog, working to find ways to continuously optimize these assets to drive visits and conversions from relevant organic traffic.
• Performing keyword research and analyzing top-performing digital assets to guide the creation of future content and downloadable collateral.
• Reporting on the channels you manage (social and organic) to track ongoing performance as well as find ways to continuously improve performance.
• Work closely with our Director of Insurance Demand to develop content for an advanced email nurture strategy for both leads and customers.
• Run A/B tests for everything from subject lines in emails to copy within CTA buttons on the website to ensure we're identifying what works best and applying that to future marketing collateral.
• Work closely with our Digital Marketing Director to help draft digital ad copy that converts and to promote the latest marketing assets you've developed.
• Establish content calendar to be shared with the entire company, so everyone knows what content is coming up, including the blog, emails, and marketing collateral.
• Ongoing management and organization of our content, ensuring each asset is added to our internal resource library, website, and relevant email nurture program.
• Interview subject matter experts to draft content that establishes SambaSafety as the thought leader in the insurance industry. This will include talking to employees across the company, our partners, and customers.
• Work to promote new content internally with sales and other relevant teams to ensure employees know about the assets available to them and how to use them. Work to get feedback from sales and customer support to help drive content enhancements and new content.

What You'll Need:

• 3+ years' experience in a copywriter, content writer, or communications-specific role
• Preferred 2+ years specific industry experience as it relates to auto insurance, specifically current trends, regulations, auto-insurance products, pricing models, underwriting techniques, and risk selection.
• Bachelor's degree in Communications, Journalism, Marketing, English, or Advertising
• Proficient in AP Style, SEO best practices, and Google Analytics
• Must be an excellent proofreader with extreme attention to detail
• Ability to manage multiple projects and competing priorities
• Must be a self-starter who can work independently, while still being able to collaborate with team members
• Experience using content management systems including WordPress and HubSpot preferred

Benefits and Perks:

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events

Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.
SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.
Come join us to find out for yourself what all the excitement is about!