What your new challenge will look like
The Content Marketing Specialist is responsible for developing, managing, and executing 4flow’s content marketing strategy in North America. This role involves creating high-quality content that engages the target audience(s), enhances brand awareness, and drives traffic to the 4flow website. The specialist needs to have detailed knowledge in online marketing as well. The specialist will work closely with key stakeholders to ensure content is consistent across channels and aligns with overall marketing goals and brand messaging.
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Develop and implement a comprehensive content marketing strategy for North America.
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Conduct market and competitor research to understand competitors and target audiences and identify content opportunities.
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Stay abreast of content and consumer trends and advancements in technology.
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Create high-quality, engaging content including blog posts, articles, social media posts, whitepapers, case studies, e-books, and newsletters.
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Collaborate with designers, content writers and 4flow business lines to produce multimedia content.
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Develop and execute social media campaigns that use content to create brand awareness and generate leads.
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Analyze, create, and modify content processes, templates, guidelines and documentation to increase efficiency and quality of work.
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Track and report on content campaign performance.
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Optimize content for SEO to increase organic search visibility.
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Monitor and analyze content performance and adjust content strategy to improve engagement and conversion rates.
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Work closely with the North America and global marketing team to align content with marketing campaigns and goals.
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Develop relationships and collaborate with business-line stakeholders to ensure content and marketing campaigns support overall business-line objectives and strategy.
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Ensure all content is consistent with brand voice, style and tone.
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Maintain and update content guidelines and best practices.
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Identify and implement content distribution strategies to reach a wider audience.
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Leverage various platforms (e.g., website, publications, search engines, social media, HubSpot and partnerships) to distribute content effectively.
Why you belong at 4flow
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Bachelor’s degree in marketing, communications, journalism, or related field.
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3+ years of experience in content marketing or related field.
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Excellent writing, editing and proofreading skills.
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Creative thinker with a passion for storytelling and content creation.
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Strong understanding of content best practices such as SEO, SMO, and PPC.
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Strong knowledge of website best practices, social media platforms and content marketing tools
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Familiarity with marketing automation tools (e.g., HubSpot).
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Analytical mindset with the ability to interpret data and make data-driven decisions.
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Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not necessary.
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Excellent organizational and project management skills.
What we offer
Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary and a great benefits package.
Ready for 4flow? Then please apply online
What We Do
4flow provides consulting, software and services for logistics and supply chain management. More than 700 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 18 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP).
4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International.
Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes.
4flow vista® is the standard software for supply chain design and optimization.
4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide.
4flow research develops practical innovations, and conducts supply chain research relevant to the industry.
