Vice President of Product Marketing - United States

All roles at JumpCloud® are Remote unless otherwise specified in the Job Description.

About JumpCloud®

JumpCloud® delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud®, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud® is IT Simplified.

Overview

JumpCloud is seeking a dynamic and experienced Vice President of Product Marketing Management (PMM) to lead and scale our product marketing function. This is a critical leadership role reporting directly to the CMO, responsible for shaping our product and brand narratives, driving market adoption, and fueling revenue growth. You will lead a high-performing team and work closely with key stakeholders across the company. We're looking for a strategic thinker, a strong communicator, and a proven leader who can inspire and motivate a team while navigating the complexities of the fast-growing identity management market, with a core focus on self-serve, SMB, commercial, and mid-market customers.

About the Team

The Product Marketing team at JumpCloud is a group of passionate, collaborative, and results-oriented individuals. We are the voice of the customer within JumpCloud, and we are responsible for translating complex technical concepts into clear and compelling value propositions. We work closely with Product to influence the product roadmap, with Sales to equip them with the tools and knowledge they need to succeed, and with Marketing to execute integrated marketing campaigns. We are a data-driven team, constantly analyzing market trends and customer feedback to refine our strategies and improve our performance. We embrace experimentation, iteration, and a bias for action.

What You'll Be Doing:

• Product Messaging and Positioning: Develop and refine compelling product messaging and positioning that differentiates JumpCloud from competitors and resonates with our target audience, with a strong emphasis on the value proposition for self-serve, SMB, commercial, and mid-market customers. This includes clearly articulating the value proposition of our platform and its various features. You will act as a trusted advisor and partner to our SVP Product and technical co-founder, ensuring alignment and consistency in how we communicate our product vision and value.
• Brand Messaging and Positioning: Collaborate with the broader marketing and sales development team to ensure consistent and impactful brand messaging across all channels. Contribute to the evolution of the JumpCloud brand narrative and its expression in the market, specifically tailored to our focus segments.
• Pricing and Packaging: Lead the development and execution of pricing and packaging strategies that maximize revenue and market share within our target customer segments. This includes analyzing market dynamics, customer needs, and competitive offerings.
• Product and Feature Naming: Develop and implement a clear and consistent naming convention for JumpCloud products and features.
• Competitive Intelligence: Conduct thorough competitive analysis to identify market trends, understand competitor strengths and weaknesses, and inform product and marketing strategies, with a focus on competitors who also serve the SMB, commercial, and mid-market space.
• Customer Intelligence: Deeply understand our target audience, including their needs, pain points, and buying behaviors. Conduct market research, customer interviews, and other forms of customer intelligence gathering specifically focused on our core customer segments.
• Sales Enablement: Equip the sales team with the tools, training, and resources they need to effectively sell JumpCloud's products and services to our target customer segments. This includes developing sales decks, battle cards, and other sales enablement materials.
• Analyst Relations: Build and maintain strong relationships with industry analysts to influence their perceptions of JumpCloud and our platform, particularly those analysts who cover the SMB, commercial, and mid-market space.
• Team Leadership and Development: Lead, mentor, and develop a high-performing product marketing team. Foster a culture of collaboration, innovation, and continuous improvement.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, specifically designed for our self-serve, SMB, commercial, and mid-market customers. This includes deep understanding of and collaboration with our acquisition channels:
• Inbound: Partner with demand generation to develop compelling content and campaigns that drive qualified leads.
• Outbound: Collaborate with sales development and sales to create targeted outreach programs and messaging.
• Partners: Develop and execute go-to-market strategies with our VAR, MSP, and distribution partners, including enablement materials, joint marketing programs, and co-selling initiatives.
• Quarterly Thematic Release Planning: Lead the cross-functional planning and execution of quarterly thematic go-to-market releases, packaging features into cohesive narratives and developing a full complement of campaign materials.
• Pipeline Generation: Partner with Revenue Marketing to develop and execute campaigns that generate new business pipeline and accelerate sales cycles. This includes identifying key target segments, crafting compelling messaging, and creating effective marketing assets.

What We're Looking For:

• A seasoned product marketing leader with 10+ years of experience in B2B SaaS, preferably in the identity management, security, or IT infrastructure space, with a strong focus on SMB, commercial, and mid-market customers.
• Proven ability to develop and execute successful product marketing strategies that drive revenue growth within these customer segments.
• Deep understanding of the IT landscape and the challenges faced by IT professionals and MSPs serving SMB, commercial, and mid-market organizations.
• Exceptional communication, interpersonal, and influencing skills, with a proven ability to build strong, collaborative relationships with senior leaders and technical experts.
• A diplomatic and adaptable leader who can effectively navigate complex situations and achieve alignment across different perspectives.
• Strong leadership skills with a track record of building and motivating high-performing teams.
• Excellent presentation skills and executive presence.
• Data-informed approach to decision-making with experience using analytics to track and measure performance.
• Ability to work cross-functionally and build strong relationships with stakeholders across the organization.
• A passion for technology and a desire to make a difference in the world of IT.

Preferred Qualifications:

• Extensive experience marketing to SMB and mid-market customers.
• Experience with self-serve, product-led growth and sales-led growth motions.
• Familiarity with the JumpCloud platform, the market and its competitors.

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual compensation range for this role, depending on individual candidate level and experience, is $240,000-$320,000, including base salary and any related bonuses or commissions. 

In the US, JumpCloud® provides a comprehensive benefits package, with several medical plans to choose from including a high deductible HSA plan with employer contribution, two dental plans, vision insurance, flexible spending account (FSA), employee assistance program (EAP), short- and long-term disability, life insurance and a 401k savings plan with match. We have a flexible paid time off policy.

Where you’ll be working/Location:

JumpCloud® is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.

All roles posted in United States locations do require that you be located within one of the 50 U.S. States. Our Headquarters is in the Denver/Boulder, CO area but as a remote company, you are able to work remotely anywhere in the U.S. If you would like to spend time in our offices in the Denver/Boulder area, you are welcome to do that as well.

Language:

JumpCloud® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud®, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.

Why JumpCloud?  

If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud® is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

One of JumpCloud®'s three core values is to “Build Connections.” To us that means creating " human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed." - Rajat Bhargava, CEO

Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud®. Please note JumpCloud® is not accepting third party resumes at this time.

JumpCloud® is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. 

Scam Notice:

Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of JumpCloud. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note that JumpCloud will never ask for any personal account information, such as credit card details or bank account numbers, during the recruitment process. Additionally, JumpCloud will never send you a check for any equipment prior to employment.

All communication related to interviews and offers from our recruiters and hiring managers will come from official company email addresses (@jumpcloud.com) and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent JumpCloud and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at [email protected] with the subject line "Scam Notice"

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