Content Marketing Manager
Remote- Must reside in United States
Job Summary
Tillster is looking for a dedicated content marketing manager to help in brand storytelling, thought leadership, and demand-driving content. We are looking for someone who can help us build a strong content engine to attract, engage, and convert customers. Do you live and breathe content? Can you turn ideas into viral campaigns and engagement into conversions? If storytelling, SEO, and strategy are your superpowers, we need you on our team!
Key Responsibilities
- Business & Revenue Generation
- Develops high-value, high-impact content (blogs, whitepapers, case studies) to establish industry authority.
- Fuels inbound marketing and demand generation, driving lead conversion.
- Strengthens SEO to attract high-intent prospects.
- Supports sales with compelling content to nurture leads.
- Customer Attraction & Retention
- Builds trust and loyalty with engaging, educational content.
- Enhances customer experience with helpful resources and thought leadership.
- Showcases success stories to reinforce credibility and retention.
- Department & Team Operations
- Ensures brand consistency across all content and marketing channels.
- Aligns with demand generation, social media, and product marketing for cohesive campaigns.
- Equip sales with targeted content to improve engagement.
- Upcycles and streamlines content production for efficiency and scalability.
Required Skills & Experience
- Own and drive the editorial calendar, ensuring key publish dates are well understood and socialized amongst stakeholders
- Serve as the primary writer for Tillster, providing new, original content that may serve multiple purposes across demand gen, product launches, SEO and brand awareness.
- Strategize, ideate, and research topics for thought leadership content
- Analyze and report performance metrics
- Develop content, including but not limited to, top of funnel blogs, in-depth, data-based white papers, ebooks, benchmark reports, ad copy, emails, website copy, long-form content and any other form of written content.
- Other duties as directed or required
- Adhere to SEO best practices and content trends
- Ensure content is distinctly Tillster and work with demand gen for clear distribution and promotional plan.
- Partner with Sales to understand focus areas for our go-to-market, and create content that speaks directly to the needs of our buyers in these industries.
- Creates multimedia such as videos, explainers, testimonials, webinar preps, sales shorts and customer stories that can be supported across multiple distribution channels such as LinkedIn, Youtube, podcast, website, etc.
Must Haves
- 4+ years of experience in a content role,
- Bachelor’s degree in English, Communications, Marketing, Journalism or a related field
- Strong writing and editing skills
- Ability to content styles to suit distributions channel and and audience
- Ability content from ideation to research to outline to finished product with minimal supervision
- Have a point of view on how to best incorporate and utilize Gen AI
- Super-user of SEO tools such as SimilarWeb, SEMRush, Ahrefs, Moz, or similar
- Super-user of Email and CMS tools such as Active Campaign, Hubspot
- Explore, manage, articulate and iterate which tools to consider for your success
The Interview Process
- Recruiter interview with a Talent Acquisition Specialist
- Interview with VP, B2B Marketing & Demand Generation
- Final interview with our CMO
Pay and Benefits (USA)
- Expected base salary range $95,000 - $110,000. + . Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
- Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
- Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
- Holidays: The company observes ten (10) paid holidays per calendar year.
- Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
- Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
- Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities.
Local Candidates Strongly Preferred
No Visa Sponsorship
Principals only – no Agencies or calls please
Top Skills
What We Do
Tillster is the global leader in powering digital ordering, delivery, couponing and loyalty solutions, across web, app, kiosk and call center platforms. The company empowers restaurant brands looking to increase revenue, achieve operational efficiencies, and better engage guests. Enabling nearly 50 million digital orders per year, it offers the added dimension of integrated marketing and data mining, including proprietary AI and machine-learning tool.
