Content Marketing Manager

About Toll Group

At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge – big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post — www.tollgroup.com

The Opportunity

This role is responsible for building and delivering our core content for the Group, creating compelling, informative, and engaging narratives to support Toll’s engagement with customers, conversion and revenue through digital and email channels. This includes leading the content writing and managing the teams responsible for creative delivery across design and multimedia.

• Lead, craft and implement a comprehensive content strategy, ensuring a unified brand voice aligned with business goals across various channels including and not limited to marketing campaigns, social media, product, webinars, thought leadership pieces, infographics, customer newsletters, case studies, videos and digital content
• Plan editorial calendar and lead editorial meetings with key stakeholders to ensure consistent push of content across all channels (website, social media, email etc). Develop and execute strategies for distributing content across multiple channels (ex. social media, email, partnerships) and exploring paid distribution opportunities. Oversee the creation, curation and distribution of high-quality content across diverse mediums ensuring all content is well researched and relevant for an impactful storytelling approach that will elevate brand awareness around Toll 
• Manage Toll’s social media presence to drive brand and marketing objectives, overseeing scheduling, and utilizing reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy.. Maintain an organized content management system for easy access and reuse of content assets. Manage content workflows, approvals and publishing processes to streamline production. Review and edit content to ensure it meets quality standards, factually accurate, and adhering to brand voice, guidelines and tonality.
• Monitor and report content performance with analytics tools to track content success and ROI, email campaign performance and deliverability rates, using insights to refine content strategies and improve future content. Ensure all content is legally compliant, adhering to copyright laws and industry regulations, email marketing laws and regulations (opt ins, opt outs) following proper protocols for sensitive or regulated content 
• Design, write and create engaging email campaigns that are responsive, visually appealing and optimized for different devices with the support of email marketing platforms. Conduct email campaign optimization and develop automated email workflows, using segmentation strategies to nurture prospects, promote cross sells and gain win backs. Manage and segment the email list to ensure targeted communication with specific customer segments. Monitor and report content performance with analytics tools to track content success and ROI, email campaign performance and deliverability rates, using insights to refine content strategies and improve future content. Develop and implement an overall email marketing strategy identifying target audiences and segments to create personalized and relevant email content.
• Collaborate with the Toll Design Studio – focusing on content copywriting and design to produce visually appealing and engaging materials. Collaborate with marketing teams to promote content effectively

To Be Successful, You'll need:
• 3+ years previous experience in similar role
• Leading creative team with creating copy for creative campaigns and eDM journeys
• Short-form social and web/digital content and writing for B2B audiences 
• Well-developed ability in converting technical and/or complex topics and concepts into plain language 
• A reliable, detailed and focused individual who enjoys working and collaborating within a creative team. The ability to manage multiple projects, pressing timelines and some ambiguity with ease
• CMS experience . Experience with basic design tools (e.g. Canva), Salesforce and Marketo an advantage

What moves you?
 

At Toll, you can help play a vital role in delivering what matters. From food, fuel, medicine and rescue services, we keep businesses and communities thriving. Every day brings change. We see that as an opportunity. To be curious. To ask the right questions. And build meaningful connections. Because finding new ways to solve problems is what we do. With a bold vision to expand our global reach, our 16,000+ people bring a passion for progress. We collaborate in friendly, caring teams, supported by approachable leaders who give us the autonomy to quickly make decisions with impact. Learn and grow with industry-leading training, alongside talented experts. Feel empowered to take on diverse challenges and new responsibilities to move you, our customers, and our world further.

Are you excited about this role but are concerned you don’t meet all the requirements? If you have similar skills and are willing to learn then we encourage you to apply anyway. We know that some people hesitate to apply for jobs unless they meet every single qualification. At Toll, we value a diverse, inclusive and authentic workplace, so if you’re interested in this role but your past experience doesn’t align perfectly then please talk to us – you may be just the right candidate for this or other roles we have coming up.

At Toll everyone is welcome including those of all ages, ethnicities, genders and abilities. 

To find out more about us visit www.careers.tollgroup.com

You must be entitled to work in Singapore and be prepared to undertake pre-employment checks including a criminal history check and medical.