Content Marketing Manager

Posted 17 Days Ago
Hiring Remotely in USA
Remote
100K-115K Annually
Mid level
Security • Cybersecurity
The Role
The Content Marketing Manager will develop and execute marketing content strategies focusing on cybersecurity, create educational materials like white papers and blog posts, conduct research, analyze data, collaborate with cross-functional teams, and optimize content for search engines to enhance brand awareness and customer engagement.
Summary Generated by Built In

About the Role

Abnormal Security is looking for a Content Marketing Manager to join our Content & Communications team. This role will be responsible for distilling complex technical information related to email attacks and trends into clear, concise, and engaging content. Leveraging your expertise in cybersecurity and strong communication skills, you will create consideration-level white papers, blog posts, and other educational materials to empower our customers with the knowledge needed to understand the evolving threat landscape and utilize Abnormal products to mitigate the risk effectively.

What You Will Do 

  • Own the strategy and execution for consideration-level marketing content that focuses on the solutions available to solve the problems discussed in the awareness-level content, with a specific focus on white papers, webinars, and blog posts.
  • Work across the marketing team to create the content calendar, publishing at least one major asset and an average of 2-3 blog posts each month.
  • Provide analysis and commentary on internal data and external industry reports. 
  • Conduct in-depth online research and interviews with SMEs to drive the content that fuels blog posts, webinars, solution briefs, and other content pieces that push prospects through the marketing funnel and help in upsell efforts to current customers.
  • Stay abreast of emerging threats, industry trends, high-profile attacks, and advancements in email security technologies to enhance the depth and relevance of our documentation.
  • Collaborate closely with cross-functional teams, including researchers, engineers, data scientists, and product managers, to gather information and ensure accuracy in documentation.
  • Partner with customer marketing, partner marketing, and sales enablement to provide content support across Influitive, Impartner, and Highspot for distribution to customers, partners, and prospects. 
  • Ensure artifact completeness by anticipating media/customer questions and ensuring that published content reflects the corresponding answers.
  • Measure the results and effectiveness of content marketing to improve performance.
  • Collaborate across the marketing team to optimize new and existing content for search engines, promote new assets across owned platforms, post engaging content to social media, and ensure appropriate distribution across all relevant channels.   
  • Maintain an editorial calendar and coordinate publication with other teams. 

Must Haves 

  • Proven experience as a writer in the cybersecurity industry or in technical investigative journalism, preferably with 4+ years of experience.
  • Strong understanding of cybersecurity concepts, including common threats and mitigation strategies.
  • Excellent writing and editing skills, with the ability to convey complex technical information clearly and effectively to diverse audiences.
  • Strong analytical and critical thinking skills, with a proven ability to analyze and interpret complex data.
  • Detail-oriented mindset with a commitment to maintaining high standards of quality and accuracy.
  • Ability to work both independently and collaboratively in a fast-paced environment, managing multiple priorities effectively, and establishing relationships with cross-functional partners to ensure collective success. 
  • A strong understanding of the buyer’s journey and how various types of content lead prospects through the marketing funnel from awareness to consideration to evaluation. 
  • Proven success managing multiple projects and deadlines via strong planning, organizational, and project management skills. 
  • Ability to understand new technologies quickly and become a subject matter expert. 

Nice to Haves

  • A degree in English, Journalism, Marketing, Communications, or a related field.
  • Strong analytical skills and an enthusiasm for data-driven marketing, with experience in Google Analytics, Marketo, and Salesforce.

#LI-TC1

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:

$100,000$115,000 USD

Top Skills

Cybersecurity
The Company
San Francisco, CA
175 Employees
On-site Workplace
Year Founded: 2018

What We Do

The Abnormal Security platform protects enterprises from targeted email attacks. Abnormal Behavior Technology (ABX) models the identity of both employees and external senders, profiles relationships and analyzes email content to stop attacks that lead to account takeover, financial damage and organizational mistrust. Though one-click, API-based Office 365 and G Suite integration, Abnormal sets up in minutes and does not disrupt email flow.
Abnormal Security was founded in 2018 by CEO Evan Reiser, CTO Sanjay Jeyakumar, Head of Machine Learning Jeshua Bratman, and Founding Engineers Abhijit Bagri and Dmitry Chechik. The team previously built behavioral profiling and machine learning technologies at Twitter, Google and Pinterest that are being applied to solve a problem that costs organizations $1 billion per year, according to the FBI. The Abnormal Security platform stops targeted phishing, business email compromise and account takeover attacks that have never been seen before.

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