Content Marketer

Company Description

DNAnexus is a leading provider of secure, scalable, and intuitive biomedical data analysis software and bioinformatics applications for the life sciences and healthcare communities. The company actively manages and supports more than 80 petabytes of complex genomic, multi-omic, and clinical datasets on behalf of a growing network of collaborations with large-scale biobanks, as well as leading pharmaceutical, clinical diagnostic, academic research, and government organizations. Over 40,000 scientists across 48 countries are now using the highly collaborative, cloud-based, end-to-end platform to gain data-driven insights that can advance scientific discovery, accelerate precision medicine, and improve patient care.

Job Description

About the Role:

We are seeking a talented and creative Content Generator (Mgr, Content Strategy & Creation) to join our growing marketing team. The ideal candidate will have a strong understanding of the precision health / omics-enabled tech industry and a passion for crafting compelling and informative content that resonates with our target audience of B2B professionals. In this role, you will be responsible for creating high-quality, engaging, and informative content across various channels. 

Responsibilities:

• Content Creation:

  • Develop high-quality, engaging, and informative content across various formats, in conjunction with key stakeholders (e.g., Comms Strategist, Head of Marketing, Product Marketing, Sales Enablement, Brand Director, Growth Marketing) including 
    • Blog posts: Researching and writing insightful articles on industry trends, company news, product features, and thought leadership topics.
    • Press Releases
    • Website copy: Crafting compelling website content, including landing pages, product descriptions, and about us pages.
    • Social media posts: Developing engaging content for social media platforms (e.g., LinkedIn, Twitter, Bluesky) to increase brand awareness and drive traffic.
    • White papers/eBooks: Creating in-depth, research-based content for lead generation and thought leadership.
    • Email marketing campaigns: Writing compelling email copy for various marketing campaigns, including newsletters and promotional emails.
    • Presentations: Developing high-quality presentations for internal and external audiences.
    • Case Studies
    • Video Scripts
  • Identify and develop compelling fit-for-audience narratives and storylines that effectively communicate the company's value proposition and differentiate us from the competition.
  • Ensure all content is accurate, well-written, and optimized for search engines (SEO).
  • Collaborate with the design team to create visually appealing and engaging content.

• Content Strategy:

  • Contribute to the development and execution of the overall content strategy.
  • Identify content gaps and opportunities to improve content performance.
  • Liaise with team members to understand and monitor content performance metrics (e.g., website traffic, engagement, leads) and make data-driven recommendations for content improvement.
  • Stay up-to-date on industry best practices and emerging content marketing trends.

• Responsibilities:

  • Conduct thorough research with partners and stakeholders across the organization; gather relevant information to support content creation.
  • Write clear, concise, and engaging content that resonates with the target audience.
  • Ensure all content is accurate, informative, and free of errors.
  • Collaborate with Brand Director to create visually appealing content.
  • Track and analyze content performance metrics and make data-driven adjustments.
  • Stay up-to-date on industry trends and best practices in content marketing.
  • Contribute to brainstorming sessions and content strategy development.

Qualifications

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, plus:

  • Proficiency in fundamental concepts of human genetics and genomics; familiarity with applications of genetic and genomic data in the healthcare, diagnostics, and/or pharmaceutical industries
  • OR: Bachelor’s degree in Biology, Genetics, Biomedical Sciences, Cell Biology, or a related field
• 3+ years of experience in content creation or a related field.
• Proven ability to write high-quality, engaging, and informative content.
• Excellent research, writing, and editing skills.
• Strong understanding of SEO principles and best practices and application to content creation.
• Experience with content management systems (CMS).
• Ability to prioritize and manage content requests from cross-functional teams 
• Proficiency in using social media platforms with emphasis on LinkedIn & Twitter (Bluesky is a plus).
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Portfolio of published work (e.g., blog posts, articles, website copy).

Bonus Points:

• Experience in the healthcare technology industry.
• Experience with content marketing automation tools (Hubspot).
• Knowledge of graphic design principles.
• Experience with video content creation.
• Experience with B2B content strategy or Demand Writing (e.g., Forrester Model)

Additional Information

Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders, the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs. If you are interested in joining our team, please apply today!

DNAnexus will provide the necessary support to enable the ideal candidate to work remotely within the Czech Republic.