Content and Product Marketing Specialist - Salesforce Ecosystem

Location: Remote within the United States

Reports to: Director of Content Marketing 

Salary: $75,000-$80,000 base salary, plus bonus eligible

Anticipated Start Timeline: December 2024

Schedule: Flexible work hours within a standard business day

What we are looking for:

The  Content and Product Marketing Specialist is a new and mission critical role that will lead Mogli’s mid-funnel activities and support lead generation initiatives and tactics. Reporting to the Marketing Director, we are looking for a passionate, creative and innovative storyteller to develop content and programs that foster meaningful connections and relationships across Mogli’s entire buyer journey. From crafting client campaign touch points, to orchestrating prospect and client webinars, and supporting Mogli’s partner ecosystem through events and engagements, this role supports demand generation, content marketing, partner enablement and channel optimization. 

Some traits we're looking for in you:

• You have a proven track record in developing content and programming that helps nurture leads through mid-funnel activities to conversion
• You are a strong, creative and confident written communicator and enjoy crafting compelling content that can both support revenue growth and client/partner retention
• You are a #trailblazer - You have experience marketing and understand the nuances within the Salesforce ecosystem
• Data, design and optimization get you excited! You not only bring creativity, but can support and report on the data behind your work. 
• You are comfortable working across the organization as well as directly with Mogli’s key stakeholders, including clients and partners, while maintaining message and strategy
• Intense Focus on the Details- You exceed expectations with your meticulous attention to detail
• Adaptable and Eager- You can shift gears, focus and adapt to change. You look forward to learning and introducing new processes.
• Maturity in Prioritization- You know how to juggle multiple priorities, without slowing down others.

What your day to day looks like:

• Plan, create, and execute from inception to completion multi-channel programs including customer stories, industry/vertical-specific use cases, that can be presented as webinars, videos, podcasts, social chats and other  and digital engagements to serve future and existing clients, Mogli’s partners and key stakeholders
• Collaborate on multi-channel prospect campaign creation including content and email programs to nurture leads and optimize conversion
• Diligently supports the strategic and tactical activities of Mogli’s partner program, including content creation, campaign execution, and partner co-marketing events, webinars and collaborative engagements
• Support Mogli’s current clients through the creation, planning and execution of client centric enablement tactics including but not limited to webinars, collateral creation, and case-study exploration
• Serve as the lead monitor and guardian of Mogli’s social presence to ensure brand and campaign alignment through thoughtfully integrated content and engagement points  
• Support execution and logistics of marketing led events and activations including campaign strategy, event management, lead capture, and team enablement
• Lead internal facing marketing communications including campaign calendar
• Serve as key point of contact on Marketing team to manage asset catalog, internal toolkits, and sales enablement collateral
• Report and provide mid-funnel and attribution data insights to influence and guide overall campaign strategy.

What you bring to the table:

• 3+ years experience in content or product marketing, preferably in the Salesforce Ecosystem
• A proven track record in nurturing and accelerating leads through mid-funnel activities to conversion
• A degree in Marketing is a plus, but not required
• Expertise in planning and executing webinars and digital engagement campaigns
• Prior experience managing social media campaigns and deploying winning strategies
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes with strong organizational skills and superior attention to detail
• Robust experience leveraging Salesforce Marketing solutions as well as Hubspot for content management
• Strong project management & communication skills; with a proven ability to initiate and manage relationships via phone, email, and video conferencing
• An ability to be a self-starter, take independent initiative and work on multiple projects simultaneously
• Ability to adapt to rapidly changing environments and requirements
• Experience leveraging Salesforce Marketing solutions, Hubspot and Google Business Suite