Consumer Marketing Manager

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

What You'll Do:

Consumer Marketing Manager for Battersea Power Station’s chimney lift experience, Lift 109, working on strategy and campaign delivery to maximise awareness, and drive ticket sales and revenue

A fantastic opportunity for a marketer who is passionate about live experiences to lead the marketing for Battersea Power Station’s chimney lift experience, Lift 109, and assist with campaigns for IMG’s cultural exhibitions.

Key Responsibilities and Accountabilities

• Lead the marketing and PR for Battersea Power Station’s chimney lift experience, Lift 109, with support from the Consumer Marketing Director and the wider IMG marketing team. Additionally, assist in the marketing of IMG’s cultural exhibitions including ‘From the Heart to the Hands: Dolce&Gabbana’, currently showing in Paris.
• Develop and execute a multi-channel marketing strategy to maximise awareness, and drive ticket sales, footfall and revenue.
• Oversee and maintain Lift 109’s website, ensuring content is accurate, relevant, and engaging. Collaborate with the digital marketing team on content creation, influencer partnerships and paid social campaigns, refining strategies based on performance insights.
• Manage the marketing budget effectively, ensuring cost-efficient campaign execution.
• Coordinate external suppliers and oversee campaign activities including PR, graphic design, media bookings, photography and more.
• Foster strong relationships with the Lift 109 onsite team as well as cross-departmental teams, including hospitality and finance.
• Work alongside the Ticketing Manager to analyse and optimise performance, manage relationships with ticketing providers (Accesso/Ingresso) and trade partners, and identify new opportunities while advising on best practices in trade ticketing for visitor attractions.
• Oversee the development and execution of Lift 109 Lates, after-hours event program, including event planning, production, PR and ticketing.
• Collaborate with the wider Battersea Power Station team to align marketing efforts with the wider strategy and integrate Lift 109 into those marketing initiatives.
• Keep abreast of industry trends, competitive landscape and emerging marketing innovations to drive continuous improvement
• Assist with the campaigns for IMG’s cultural exhibitions as required.
• Any other duties that are within the scope of the role that may be required

Key Results Areas

• Ticket sales, footfall and revenue
• Campaign performance (as analysed across all activity and channels)
• Budget management

Working Conditions:

Permanent, London Chiswick Park 

Mon-Fri, 9am-5pm

Unusual Challenges or Circumstances   e.g. shift(s)/ unsocial hours/ travel etc

• Onsite work required, sometimes out-of-hours

Your Career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. For example, a role that people previously advanced to from the role or the level of this position is Consumer Marketing Director. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.

As a valued employee you will have access to development tools including the Events Leadership Academy and the Events Mentoring scheme to support your career and personal development with IMG.

You Have These:

Knowledge and Experience

• Proven experience in multi-channel marketing campaigns, ideally for visitor attractions and events
• Strong understanding of digital marketing including paid social media and influencer partnerships
• Experience in driving ticket sales and managing relationships with ticketing providers and trade partners
• Ability to manage marketing budgets effectively and coordinate external suppliers

Skills and Abilities

Mandatory

• Proven administration and organisational skills
• Excellent written English
• Strong copywriting and proof-reading skills
• Working knowledge of Photoshop or similar design software (basic level)
• Working knowledge of CMS systems

Qualifications and Training

Mandatory  

• Relevant degree such as Marketing / Media / Communications / Business / Management

Aptitudes/Personal Profile

Mandatory  

• Team player
• Excellent communication skills
• A proactive approach and the ability to work under pressure
• Enthusiastic and committed
• A creative flair and an eye for design

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.