Consumer Marketing Manager, MG (Male Grooming)

Job TitleConsumer Marketing Manager, MG (Male Grooming)

Job Description

• Business: Personal Health

• Function: Consumer Marketing

• Position title: Consumer Marketing Manager, MG (Male Grooming)

• Location: Seoul, Korea

[About Philips Korea]

 
필립스코리아는 1976년 설립 이래  의미 있는 기술 혁신을 통해서 사람들의 삶의 질 향상에 기여하기 위해 노력하고 있습니다.  전문 헬스케어 솔루션을 다루는 진단 및 치료 부문과 커넥티드 케어 및 헬스 인포메틱스, 소비자를 위한 퍼스널 헬스, 수면 및 호흡기 질환 등 주요 사업 영역에서 전방위적 헬스케어 솔루션을 제공하며 한국인이 더욱 건강한 삶을 살도록 돕고 있습니다.
본사는 서울 중구 T타워에 소재하며 한국에서 전개되는 필립스의 모든 활동을 대표합니다.

- 필립스 코리아 홈페이지: http://www.philips.co.kr

- 필립스 동영상 보러가기:
· Philips Korea Brand campaign with innovation and you : https://youtu.be/wc63XN4PC5A
· We see healthcare differently : https://youtu.be/UYsAn5ePKrI

[Role Summary]

In this role, you have the opportunity to:

Understand category business and local consumer insight while enhance strategic and logical thinking skills based on data driven analysis skill-sets. Strength portfolio management skills and local consumer communication process.

You are a part of:

Consumer marketing team of Philips Korea Personal Health business, and collaborate closely with not only global and region team but also internal cross functional team (trade & shopper marketing, digital and supply chain management).

[Key Areas of Responsibilities]

1. Manage business

• Develop long-term and short-term business objective and strategy in line with global direction.
• Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.
• Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.
• Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.  
• Identify key business drivers and steer the course to build business.
• Deliver operational excellence collaborating with cross functional team.    

2. Define consumer insights

• Conduct consumer researches to gain consumer insights and evaluate ideas and assets for steering strategy and marketing plans.

3. Develop marketing communication strategy and plan, and execute.  

• Develop consumer communication strategy for the category.
• Develop integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.   

4. Deliver effective internal communication

• Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.
• Effectively communicate with cross functional team.

[Qualifications and Desired Characteristics]

• 7 ~ 13 years of professional experience in marketing.
• Knowledge and understanding of B2C business model, retail channel and consumer communication.
• Strong leadership skills.
• Strategic thinking.
• Excellent written and verbal communication skills in both Korean and English.
• 장애인 우대, 보훈 대상자 가점 채용

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.