Company Description
A luxury hospitality brand for modern travelers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Job Description
Key Duties and Responsibilities:
- Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
- Develop and manage content calendars for all social media platforms
- Create, curate, edit and manage all published content (images, video, written)
- Write compelling captions that align with the brand’s voice and strategy
- Prepare influencer content creation briefs and coordinate with PR agencies for execution
- Implement and lead strategic initiatives for follower growth and audience engagement
- Plan and execute content creation from photoshoot to video editing
- Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
- Manage influencer relationships and introduce brand partnership
- Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
- Manage social media crises or negative feedback in a professional and timely manner
- Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
- Provide live coverage or real-time posting for brand events to enhance audience engagement
- Monitor, listen, and respond to users in a social way while cultivating leads and sales
- Analyze campaign data and web traffic metrics
- Manage property websites and OTA content update
Qualifications
- Minimum 2+ years of related work experience in digital marketing, graphic design, or social media management
- Previous experience in luxury five-star hospitality industry is preferred
- Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
- Experience with Adobe Analytics or Google Analytics with ability to source own data and insights
- Experience managing paid social media campaigns and analyzing performance metrics
- Self-motivated, ability to identify problems and work methodically to solve them
- The ability to work independently, highly organized and detail oriented
- A natural eye for engaging content and visual design
- Strong communication skills and a collaborative, team-oriented mindset
- Ability to multitask and manage multiple projects simultaneously
Additional Information
Relocate to remote area
Top Skills
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
