About the Role:
We are looking for a Customer Lifecycle Management (CLM) Executive to develop and execute customer engagement strategies that enhance retention, loyalty, and satisfaction. This role involves managing and optimizing multi-channel campaigns, leveraging automation tools, CRM platforms, and customer insights to create meaningful interactions throughout the customer journey.
The ideal candidate will have a data-driven mindset with a strong understanding of customer segmentation, lifecycle marketing, and engagement strategies. You will collaborate with cross-functional teams to ensure a seamless and personalized customer experience, using insights and technology to drive long-term customer value and business growth.
Key Responsibilities:
- Plan, execute, and optimize CLM campaigns to enhance customer retention and engagement.
- Segment customer data for personalized communication and tailored offers.
- Monitor customer journeys and implement data-driven optimizations at each lifecycle stage with A/B testing and user segmentation.
- Collaborate with marketing, product, sales, and analytics teams to ensure a seamless customer experience.
- Analyze campaign performance metrics to extract insights and improve future strategies.
- Leverage CLM automation tools to streamline workflows and enhance campaign efficiency.
- Maintain and refine customer profiles to better understand behavior, preferences, and engagement patterns.
- Stay updated on industry trends, best practices, and market shifts, particularly in E-commerce, Automotive, and Real Estate sectors within the GCC region.
- Develop engaging marketing copy and content optimized to enhance customer engagement and organic visibility.
- Conduct analysis and keyword research to enhance visibility of marketing campaigns and customer communication.
Tools & Technologies You'll Work With:
- Customer Engagement & Automation: Braze, CleverTap, WebEngage, DeEngage, MoEngage
- CRM & Customer Experience: Salesforce, HubSpot, Zoho CRM
- Email & Mobile Marketing Automation: Mailchimp, Firebase
- Analytics & Customer Insights: Google Analytics
- Performance Marketing Platforms: Google Ads, Facebook Ads, Bing Ads
- SEO & Search Optimization Tools: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog
- Content & Copywriting: Strong command over crafting engaging and SEO-optimized content
- Others: MS Word, PowerPoint, Excel
Qualifications & Experience:
- 1-3 years of experience in CLM, Engagement/Lifecycle management, or a customer engagement role, preferably in E-commerce, Automotive, or Real Estate sectors.
- Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
- Proven experience in executing successful customer retention and engagement strategies.
- Strong understanding of customer segmentation, targeting, and data management.
- Familiarity with performance marketing and ad platforms (Google Ads, Facebook Ads, Bing Ads).
- SEO knowledge, including keyword research, on-page & off-page optimization, and search ranking improvement strategies.
- Experience using SEO tools like Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog to improve organic reach.
- Excellent copywriting and content creation skills to craft compelling messages for customer engagement.
- Strong analytical mindset with the ability to interpret data and optimize campaigns.
- Ability to manage multiple campaigns simultaneously with great attention to detail.
- Excellent communication and presentation skills for reporting insights and recommendations.
Top Skills
What We Do
Dubizzle Group owns and operates bespoke classifieds portals in the emerging markets of online portals, primarily in the MENA, South Asia, and Southeast Asia regions. The group's flagship ventures are spread in 10 countries. We are leading providers of classified portals in several countries not only limited to horizontal and vertical platforms but also catering to multiple development projects in Pakistan. We provide digital platforms where businesses can work efficiently and be widely accessible to users from around the world. Dubizzle Labs is the tech arm of the group that is building scalable solutions and handles millions of users across the globe. We have a tech team of 300+ members in Pakistan and 150+ in sister companies across the globe. We have various departments providing diverse opportunities. There are some that will mentor you through training on the best tools and technologies while others will focus on quality engineering; some will give you the opportunity to work on Web Fronts and others on mobile. Dubizzle Labs takes pride in having a modern product culture where we use the best resources to polish your knowledge and skills
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