Client Strategy Senior Director, B2B & Integrated Media

As our Client Strategy Senior Director, you will be pivotal in shaping the strategic direction for our B2B and technology focused clients. This dynamic position involves developing robust media plans, honing business goals, and managing budget forecasts while fostering professional growth within your team. Candidates with extensive experience in the agency space, particularly with B2B and technology clients, will be highly preferred.

Navigating through clients’ internal structures, you will build and maintain strong, mutually beneficial relationships with key stakeholders, ensuring smooth collaboration and overcoming any potential roadblocks. With a deep understanding of performance metrics and a focus on continuous improvement, you will lead executive-level communication and strategic planning, cultivating lasting relationships and driving results toward performance goals.

Your role will also encompass active participation in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders. Ensuring the team and the client have the appropriate dashboards for data analysis, you will oversee the execution of key projects, leading and delegating resource management.

You will lead, build, and advise on developing an integrated media strategy and marketing plans while collaborating closely with Channel and other Client Strategy leaders to deliver exceptional results and customer experience.

Responsibilities:

• Stay up-to-date on industry trends, new media platforms, and technological advancements, with a keen eye on innovations in the B2B and technology sectors.
• Navigate the client’s internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
• Must be a team-oriented and solutions-driven individual with insatiable curiosity, exemplary numerical proficiency (especially in Excel), and a meticulous eye for detail.
• Possess a customer-first, business-centric approach to solving the client's problems and developing an integrated media strategy that meets client objectives.
• Work directly with the media channel teams to create, update, and present media plans, emphasizing strategies that resonate with B2B and technology audiences.
• Help define budget allocation, media channel selection, and flighting, tracking plans in flowcharts to visualize and document media plans.
• Utilize media planning tools and collaborate with the team to understand target audiences and determine the best media mix based on trends, audience consumption behaviors, client goals, and past performance.
• Prepare reports and presentations to illustrate findings and provide recommendations.
• Monitor ongoing campaigns, ensuring they are running as planned and meeting performance criteria.
• Suggest adjustments to media plans based on performance data and changing market conditions.
• Understand and challenge the performance boundaries across digital and traditional channels and larger direct partnerships.

Skills & Experience:

• A bachelor’s degree or equivalent work experience.
• 10+ years of relevant work experience, preferably with B2B and technology clients.
• 4+ years in a supervisory management role.
• Demonstrated management and team development skills.
• Proven experience in multi-channel digital marketing and managing digital media campaigns, with a focus on B2B and technology based clients.
• Solid analytical background with experience in managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
• Familiarity with various attribution methods (MTA, MMM & Last Click).
• Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
• Excellent verbal and written communication skills.
• Strong proficiency with Excel and PowerPoint or Keynote for reporting and presenting.