Working Location: Ho Chi Minh
Main Purpose:
As the Brand Experience Lead for Clear & TRESemmé, you will be responsible for crafting and executing immersive brand experiences that resonate with our diverse consumer base.
Your role will involve developing strategies that embody our brand values, ensuring consistent and engaging interactions across all consumer touchpoints. By leveraging deep insights into beauty and consumer behaviours, you will enhance brand perception and foster strong customer engagement.
Main Accountabilities:
- Strategic Experience Development: Develop and implement comprehensive brand experience strategies that connect with the target audience, reinforce brand positioning, and drive measurable results.
- Lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper journey and drive sales.
- Cross-Functional Collaboration: Work closely with trade, influencer, and content lead to ensure a cohesive and seamless brand experience across all platforms and channels. Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
- Innovative Engagement: Stay abreast of emerging trends in the beauty industry, including the integration of artificial intelligence and digital innovations, to create cutting-edge brand experiences.
- Performance Analysis: Monitor and evaluate the effectiveness of brand experience initiatives using key performance indicators and adjust strategies to optimize engagement and ROI.
Requirements:
- Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand strategies ideally with a digital-first approach.
- Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
- Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, etc.).
- Project Management: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
- Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
