Integrated Strategist

KEY RESPONSIBILITIES

Your key responsibilities as an Integrated Strategist will be as follows:

• Understand the strategic task from the account team and make suggestions at the operational level to make the strategic plan more focused and efficient.
• Bring integrated strategic capabilities across 3-4 blue chip accounts at Ogilvy.
• Writing creative briefs
• Identifying tensions, and understanding propositions and strategic positionings
• Beginning to understand and respond to creative work with reference to insights
• Communications planning – identifying the roles for comms and channels, including new media and platforms. 
• Be a strong key player for selected new business pitch wins, and other strategic scopes in collaboration with Ogilvy offices in other markets.
• Broadening your skills across the agency through other projects (EFFIES, Pitches etc.)

Creative Leadership 

• Bringing fact-based knowledge and insights to inspire creative and strategic development.
• Obtain, consolidate, and analyze the basic materials with joint efforts with the account team.
• Contribute to the upskilling of Strategy Team members in integrated strategy capabilities.
• Supervise and grow at least 1 associate strategist and 1 strategic intern/trainee.
• Be passionate and supportive in teamwork, can provide team members with enlightening case studies, relevant content and sharing ideas.

The skills you learn and apply: 

• Quant research: summarizing key findings and unearthing insights vs. simply parroting information.  You understand how to read trends and a story in data which gives your argument rigour (g. Mintel, CMMS, Clients’ quant, social listening etc.)
• Qualitative skills: learning to write a discussion guide, set up and conduct basic interviews, summarize findings, and edit video clips.  You can use qual to give flavour to your story.
• Market and cultural trend analysis.
• Developing target audience profiles and writing personas that feel real.
• Writing customer journeys based on data. 
• Integrated Communication Planning: Assist the senior planning staff in completing the integrated communication Planning with the joint efforts of the fellow departments.
• You’re able to use these insights to write a point of view that can be presented to others.
• Build competence in Applied Behavioral Science (primarily in communications + shopper marketing).

QUALIFICATIONS

• 4-6 years of experience in a similar role in the Mar-Coms industry, campaign experience is much preferable.
• Be interested in what motivates people and the changing trends and fashions affecting consumers.
• Confident about ‘constructing’ brands and demonstrate an interest in brands in general, not just their communications.
• Have strong presentation and negotiation skills, both in Vietnamese and English
• Be skilled at analyzing research and able to translate this into action plans
• Be organized and able to think strategically both long and short-term.
• Have a good memory for facts and figures.
• Work with a range of people and as part of a team.
• Be persuasive, flexible, and FUN to talk to and work with.
• A portfolio may be required for this position.

 CAREER GROWTH & WORKING CULTURE AT OGILVY:

• Develop strategy skillsets beyond just communications (Truly end-to-end from brand design strategy to shopper marketing strategy).​
• Opportunity & autonomy to expand skillset (and working scope) across 8 capability units within Ogilvy Group: Consulting, Action, Brand Design, Advertising, Experience, Studios, PR & Influence, Health).​
• Unparalleled training & knowledge base out of any network (training modules, best-in-class decks, direct connect to global expert leads, global intelligence sources).​
• Career path towards Senior Strategist (Manager).​
• Develop leadership skillset in the context of expanding the Strategy Department (20+ people) & existing culture of nurturing the next gens of strategists. ​
• United and aligned agency leadership across Strategy, Account, Creative.

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