Channel Marketing Manager

Posted 9 Hours Ago
Be an Early Applicant
San Antonio, TX
Senior level
Digital Media • News + Entertainment • Software
The Role
The Channel Marketing Manager is responsible for empowering channel partners, managing communications, and overseeing marketing development fund management. Key responsibilities include partnership development, content creation, campaign execution, event support, performance analysis, and ensuring compliance with brand guidelines.
Summary Generated by Built In

Description

The Channel Marketing Manager plays a vital role in empowering Vizrt’s channel partners to effectively represent the company’s brands and drive sales of its products and solutions. Reporting to the Chief Marketing Officer (CMO), tThis position is responsible for managing communications with channel partners, providing essential updates on new campaigns, gathering feedback on marketing material needs, overseeing MDF management, and supporting partners in event execution. The goal is to create a more cohesive partner experience, enabling them to drive greater business growth.

Who You Are

You are a self-starter who can operate and address roadblocks independently, anticipate executive and partner needs, have a good executive interface and strong interpersonal skills. You can span both strategic and execution-oriented thinking, can quickly and effectively translate directions into visual and verbal messaging through tools like PowerPoint, and have outstanding communications and executive packaging skills. You lead through influence, connect the dots, and establish accountable and outcome-oriented practices.

Responsibilities

  • Partnership Development: Recruitment, engagement, and revenue with key partners to drive joint marketing efforts.
  • Marketing Development Fund (MDF) management: Work with the Director of Program Channel Management, Demand Generation, and top channel partners to develop, implement, and benchmark MDF plans for partnerships.
  • Coordination and Collaboration: Coordinate with internal teams (sales, demand generation, Brand and Communications, product, etc.) and channel partners to ensure successful collaboration and alignment on goals.
  • Partner Enablement: Supporting Product Marketing and Sales Enablement teams in developing and communication sales enablement material for partners.
  • Channel Communications: Develop and execute comprehensive communication plans and create copy that to keep channel partners informed about new products, services, promotions, and joint marketing efforts.
  • Content Creation: Work with content teams to ensure that co-branded marketing materials, presentations, and case studies are tailored for the needs of our channel partners.
  • Campaign Execution: Run incentive campaigns towards partners to encourage deal registration and increase pipeline.
  • Event support: Enable marketing and material support for partner-led and partner-focused events, such as trade shows, webinars, experience events, and joint workshops. Publish partner-led events to Vizrt.com.
  • Performance Analysis: Track and report on key metrics and MDF usage and performance for partner marketing efforts to assess success and identify areas for improvement.
  • Compliance and Brand Guidelines: Ensure that all partner marketing activities and websites comply with brand guidelines and legal requirements.
Requirements
  • Solid experience in a channel partner management within the marketing and/or commercial functions, ideally within a global organization.
  • 10+ years of marketing and/or communications experience, with a proven track record in B2B technology markets.
  • Experience in managing a PRM tool and Salesforce.
  • Exceptional stakeholder management skills and organizational abilities, with a track record of successful delivery
  • Excellent communication and interpersonal skills, capable of collaborating across all levels of the organization.
  • Previous roles in the media and entertainment industry are a strong advantage
Benefits

Across Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world’s storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important. 

4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers’ customers are diverse, our customers are diverse, Vizrt gains strength from being diverse. 

It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other’s stories, and we relish their telling.

We offer a comprehensive benefits package that includes:

  • Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
  • Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance.
  • Professional Development: Opportunities for ongoing training

Join our team and take advantage of these benefits while working in a dynamic and supportive environment.

Recruitment Process   

  • Recruiter Screening 
  • Team Interview 
  • Case Interview
  • Final Interview 

Top Skills

PowerPoint
The Company
Bergen
865 Employees
On-site Workplace

What We Do

Vizrt is the leader in real-time graphics and live production solutions for content creators.

With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world.

Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told.

In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt’s team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.

Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC, and more than 80% of the U.S. Fortune 100.

Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital

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