Channel Marketing Associate

Out-of-Home (OOH) is the fastest growing channel in advertising. From billboards to retail media to urban panels, 98% of us see at least one OOH advertisement every week. It’s a part of life. As the pioneer in OOH technology, we build solutions that help brands find their audience in the right place at the right time, on digital signage networks around the corner, or around the world. 

About us:

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight. 

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

About the role:

Vistar’s goal is to revolutionize the digital out-of-home (DOOH) advertising industry through technology. In the advertising space, Marketing Service Providers (MSPs) sell ad extensions on multiple ad formats (mobile, CTV, radio, etc). Vistar’s Channel Partnerships team is charged with making sure these MSPs get the most out of Vistar’s demand-side products and services. As the Channel Marketing Associate, you'll be at the forefront of our marketing initiatives, driving brand awareness and business growth for this segment — helping us meet and grow our programmatic DOOH revenue goals. 

What you'll do:

• Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media.
• Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content and client engagement tactics (email, webinars, etc.).
• Plan, maintain, and execute dedicated events calendar for channel partner marketing
• Work with regional leadership & sales to develop positioning that matches market conditions and client priorities.
• Build and maintain all collateral and content for MSP-specific marketing initiatives, including pitch decks, channel partnership support, education materials, case studies, blog posts and more.
• Stay informed about the digital trends, Vistar product updates and our channel partner’s products, services and companies; analyze market trends and customer insights to identify new opportunities.

What experience we’re looking for:

• Bachelor’s degree from a 4-year college or university in marketing, advertising, communications, business administration, or a related field.
• 1-3 years of marketing experience.
• Specific experience in ad tech or programmatic media is strongly preferred.
• Demonstrated success in executing go-to-market strategies, achieving product adoption, and driving customer engagement.
• Proven ability to work cross-functionally with product, marketing, sales and customer education teams.
• Strong understanding of digital marketing tools and trends.
• Experience in building and implementing processes that improve team efficiency and drive business outcomes.

Who you are:

• Intrinsic drive, an unwavering commitment to achieving success, and the ability to nurture a small business division within a global support structure.
• Independent and self-reliant, capable of spearheading the creation of new business opportunities and sales initiatives.
• Composed in high-stress situations and adept at communicating with individuals from diverse backgrounds.
• Confident in delivering presentations on technical, product and business solutions.
• Ability to thrive in a fast-paced, dynamic environment.

What we offer:

• Flexible, fun start-up environment and culture
• An approachable and accessible C-Suite
• Comprehensive health benefits
• 401k + match
• Quarterly lifestyle stipend
• Unlimited PTO and summer Fridays
• Company-wide and team specific entertainment budgets for both in-person and virtual team building 
• A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office (fully remote is an option for some roles)
• Biweekly expensed lunch perk for fully remote employees
• Sponsored volunteer events and Vistar Gives Back program
• An awesome and supportive bunch of people to work with and learn from 

At Vistar Media, we carefully consider a wide range of factors, including experience, skills, and other relevant business considerations. These considerations can cause compensation to vary. The salary range estimate for this position as performed in New York is $65,000 - $75,000 plus bonus potential, comprehensive health benefits, 401k with company match, and a lifestyle stipend. The actual pay will be at Vistar Media’s sole discretion, and determined by factors including but not limited to geographic location, skills, qualifications, and experience.

If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.

Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.