Senior Associate Channel Campaign Marketing- Brand

Senior Associate Channel Campaign Marketing- Brand
Senior Associate, Channel Campaign Marketing - Brand
Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it's enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered.
Capital One's Brand Digital Enterprise Strategy team is looking for a Senior Associate to develop creative assets and execute marketing campaigns that drive customer feature adoption and usage. This role will be responsible for translating audience insights into marketing plans, influencing and building testing agendas, and collaborating with partners to execute performance marketing campaigns across owned channels.
What You'll Do:

• Partner closely with the product team to develop a detailed understanding of Capital One's consumer digital payment features
• Execute marketing plans via direct-to-customer owned channel campaigns (ex. In-app, web, and email) that drive adoption and usage of our digital payment features
• Partner with our data and business analysis teams to measure and synthesize campaign results, gain segment insights, refine target populations, and turn learnings into actionable plans to optimize future campaign performance
• Present results and learnings to stakeholders via well-refined communication skills
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging, segmenting, and targeting
• Become a subject matter expert in channel execution while continuously finding opportunities to improve processes and efficiencies
• Support our SEO and content development program to help drive awareness and adoption of our digital tools and features. Responsibilities include: Reviewing and publishing blog article drafts, improving technical SEO elements in partnership with our Site team, analyzing and presenting SEO impact on business metrics
• Work proactively in an agile environment and identify when to work outside the process in whitespace

Who You Are:
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:

• As a data-driven growth marketer, you thrive working closely with Product, Design, and Brand teams to optimize email and in-app touch points to drive incremental impact and learnings.
• You are proactive and don't wait for work to come to you-you actively look for new opportunities to learn, grow, and improve.
• You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
• You're flexible, open-minded, and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.
• You have strong communication skills with outstanding writing, editing, and presentation abilities.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications:

• Bachelor's degree or Military experience
• At least 2 years in product, performance, or digital marketing with experience in managing multiple channels on agency or client-side
• At least 2 years of experience in planning, executing and analyzing marketing campaigns
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

• Masters Degree in Marketing, Business or Communications
• At least 3 years of Marketing experience
• At least 1 year developing email marketing campaigns using data and insights to drive strategy
• At least 1 year of experience in marketing Financial Services
• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing
Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing
New York, NY: $103,200 - $117,800 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).