Category Executive

Who We Are
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do
Reporting to the Director of Category Management, EMEA, the Category Executive will expand Munchkin's range and distribution primarily in the UK, and across EMEA markets by applying category management practices to realize Munchkin growth opportunities. You will be responsible for crafting and executing compelling strategies, utilizing category and shopper data insights to enhance the market presence and daily performance of Munchkin in the UK and EMEA markets. You will engage stakeholders across Sales, Marketing, Product Development, and provide Distributors and Customers with analytical support delivered with compelling storytelling.
If you are a self-starter, who enjoys working across diverse projects, within an agile culture, then this could be the right role for you.
How you will contribute:

• Apply category management best practices across multiple customers
• Conduct analysis of category & brand performance
• Identify opportunities and risks for Munchkin and make recommendations on how to achieve desired outcomes
• Support the development and execution of comprehensive category plans aligned with business objectives
• Collaborate cross-functionally with Marketing and Sales teams to implement robust category strategies
• Plan, prepare, and present performance workshops internally
• Present to buyers to ensure the right decisions are made for categories and brands
• Maintain and update a reporting suite that incorporates multiple data sources
• Manage and maintain data sources such as GFK, IRI, Nielsen, Kantar, dunnhumby, Retail Link, and Jungle Scout. Manage the day-to-day relationships with some of these providers
• Be the voice of our shoppers. This will involve running quantitative research, and designing, and interpreting questionnaires. Auditing the baby aisle to compile brand metrics and shopper influences
• Support the NPD process with analysis to enable faster & better financial & sales performance, whilst capitalizing on emerging market and consumer trends.
• Other duties may be assigned

You will have:

• Bachelor's or Master's degree or equivalent
• 3-5 years of work experience, preferably in category management &/or insights
• Expert in Excel, good working knowledge of PowerPoint
• Excellent presentation and communication skills; a storytelling approach to insight
• Demonstrated proficiency in handling large data sets to extract valuable insights
• Able to identify category/ customer needs
• FMCG or consumer-facing industry experience
• Strong Excel skills required, plus
  Excel Power Query skills a plus
• Business language skills beyond English a plus
• Some travel required to meet UK customers and EMEA distributors

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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