Campaign Planning & Strategy Intern

Posted 4 Days Ago
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Allentown, PA
Internship
AdTech • Digital Media • Marketing Tech
The Role
The role involves supporting the Campaign Planning & Strategy team by generating proposals, planning campaigns, and conducting data analysis. Responsibilities include working with software tools to create proposals and reports, collaborating with team members, and maintaining data accuracy.
Summary Generated by Built In

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Clear Channel Outdoor

                                                                                                     

Job Summary:

This internship provides an opportunity to work with the Campaign Planning & Strategy team supporting Account Executives, agencies, and clients. Primary responsibilities include projects related to proposal generation, campaign planning & execution, and data gathering & analysis.

                                                                                                    

Job Responsibilities:
Proposal Generation

  • Prepares proposals for Account Executives, which may include rates, descriptions, locations/maps and photos based on RFP details submitted.
  • Communicates with the appropriate Clear Channel staff to receive and understand proposal information.
  • Utilizes CCA Proprietary software, Excel, PowerPoint, Salesforce and other appropriate software to manage, complete & deliver proposals.
  • Ensure complete and accurate completion of proposal deliverables in a timely manner.

Campaign Planning & Execution

  • Uses campaign planning tools to assist in the development of sales proposals with support from the Sales Coordinators.
  • Reviews final proposals and ensures all of the requirements for a successful and compelling proposal that meets/exceeds client expectations are documented.
  • Provides proposed rate information based on market and corporate guidelines.
  • Ensures relevant and accurate turnaround of proposal requests in a timely manner.
  • Supports Account Executives in development of client proposals; including customized spreadsheets, pricing data, marketing material, etc., and assembling required documents for client proposals.
  • Works with Clear Channel Airport markets to ensure inventory is held appropriately for clients.

Systems Administration Support

  • Assists in the design and creation of project communications and presentations for department-lead initiatives.
  • Support Inventory & Salesforce maintenance and data clean-up.
  • Conduct in-system audit, data clean-up, and feature testing as needed.
  • Collaborate with management to design training tools and organization of materials from multiple departments.

Data Gathering & Analysis

  • Runs post-campaign reports to monitor arrival and posting of creative material, proof of performance of contracted advertising campaigns and take-down of creative material.
  • Supports audience research, impression calculations, and competitive reports.
  • Performs other duties as assigned.

Job Qualifications:
Education & Experience

  • 4-year college degree in marketing, communications, advertising, media, management or other related field in progress.  
  • Open to students starting their senior year.
  • 3.0+ GPA

Skills:

  • Strong organizational / time management skills; detailed oriented.
  • Collaborative and professional style with the objective of building strong relationships with internal stakeholders and diverse customer groups.
  • Self-starter with a diligent work ethic and demonstrated flexibility.
  • Strong attention to detail.
  • Able to multi-task and stay calm under pressure.
  • Excellent verbal and written communications skills including delivering effective presentations.
  • Able to complete required math calculations (e.g., multiply, divide, rate, ratio, percent, produce / interpret bar graphs).
  • Proficient in Microsoft 365 or Office applications (i.e., Word, Excel, Outlook, and PowerPoint).
  • Proficient in using a PC with Windows operating system.

Competencies:

  • Achievement Orientation – Focusing efforts on achieving high quality results consistent with the organization’s standards.
  • Adaptability – Adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.
  • Business Perspective – Using an understanding of business issues, processes and outcomes to enhance business performance.
  • Client Focus – Providing service excellence to internal and/or external clients.
  • Partnering – Seeking and building partnerships and alliances that further the organization's objectives.

Physical Demands:
The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.  
  • Employee must have the ability to lift and move items up to 15 pounds.  
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.  

Other Requirements:

  • Internship length – 10 weeks for Summer; temporary role.
  • Location:  Allentown, PA

                                                                                                     

Location

Allentown, PA: 7450 Tilghman Street, Suite 104, 18106

                                                                                                     

Position Type                                                                                             

Temporary

                                                                                                    

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

 

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Current employees and contingent workers click here to apply and search by the Job Posting Title.

Top Skills

Excel
Microsoft 365
PowerPoint
Salesforce
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The Company
HQ: New York, NY
2,212 Employees
On-site Workplace
Year Founded: 1901

What We Do

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 31 countries across North America, Latin America, Europe and Asia. This includes 44 of the 50 largest markets in the United States and a growing digital platform that now offers over 1,400 digital billboards across 28 U.S. markets.

Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world's largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

We help advertisers create inspiring out-of-home campaigns via traditional and digital formats in roadside, urban, transit and airport environments, on street furniture and at retail near point of sale. We enable brands to engage with people on the move, and are pioneering the integration of out-of-home with mobile and social media to turn awareness and inspiration into engagement and purchase.

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