Campaign Marketing Manager

Job Description

Zendesk is seeking a Global Campaign Marketing Manager to drive global demand campaigns, with a particular focus on creating demand in the Employee Service (ES) space with a core focus on HR and IT buyer personas. This role will be instrumental in nurturing open opportunities and building a pipeline to grow our Employee Service solutions. You’ll collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.

The ideal candidate has a strong background in demand generation for B2B SaaS solutions. Experienced in developing content strategies, marketing campaigns, working with event speakers, and evolving messaging for the various stages of the buyer journey. You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities

• Campaign development: Support the development of global, full funnel demand content such as digital events, analyst reports, demos, customer stories, datasheets, nurture campaigns etc. Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective and compelling content and campaign strategy. Understand and articulate the buyer's journey for our solutions in the context of campaigns. 

• Cross-team collaboration: Work closely with teams across the marketing organization including product marketing, brand & creative, localization, customer and regional field marketing to deliver integrated demand campaigns that are globally relevant. 

• Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions. Responsible for helping to define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use to execute activities within each region.

• Measure & Optimize: Collaborate closely with marketing analytics to set pipeline targets for each campaign, evaluate campaign and channel performance, and implement data-driven optimizations to meet objectives.

Qualifications

• 2-5 years of marketing experience in a B2B SaaS environment

• Proven experience in leading global marketing campaigns for B2B audiences

• Strong writing and messaging skills for senior level buyer personas 

• Experience managing multi-channel campaigns and working with external agencies

• Quick learner who thrives in a fast-paced, dynamic environment

• Creative, innovative, and solutions-oriented with a knack for problem-solving and program improvement

• Strong organizational skills with attention to detail and ability to manage multiple projects

• Data-driven approach to campaign optimization and performance tracking

• Strong communication skills across all levels, from marketing and sales teams to executive stakeholders

• Positive, collaborative, and energetic, with a focus on building effective relationships and influencing change

• Bias for action and high-quality results with a focus on timely delivery

Where We Work:

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. Zendesk provides digital tools and experiences to ensure collaboration and connection, even when remote. While we’re digital-first, you’ll have the flexibility to join us in our offices or flex office spaces as needed. We also bring our team together occasionally for in-person connection, collaboration, learning, and celebration.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.