Campaign Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

SQUIRE is looking for a Campaign Manager to join our growing Demand Generation team! 

In this role, you'll leverage your expertise in creativity, strategic thinking, multi-channel marketing, demand generation, lead funnel management, and communication skills to develop and execute marketing campaigns that drive growth, build pipeline and achieve revenue objectives. 

You will own strategic campaign execution, end-to-end campaign enablement, pipeline management and data-driven campaign insights through email and nurturing programs, lead qualification, consideration tool development, landing page optimization and gifting campaigns. You’ll look to drive high-value opportunities and grow our database of qualified prospective customers. You should have solid experience working with marketing automation and CRM tools and have experience with lead qualification, attribution and routing rules. You should also have a creative, innovative approach anchored in an obsession with analytics.

REPORTS TO

Sr. Director, Demand Generation 

JOB DUTIES AND RESPONSIBILITIES

• Campaign Strategy: Identify themes, opportunities, and ICP audiences for high-performance campaigns. Develop and facilitate multi-channel campaign strategies to attract and engage high-quality leads, ensuring alignment with pipeline objectives and growth marketing targets
• Campaign Management: Lead campaign management for both inbound and outbound marketing efforts. Manage the end-to-end execution of campaigns, including planning, kick-off, coordination, and alignment of all teams involved. Conduct campaign retrospectives to evaluate successes, challenges, and opportunities for improvement
• Lead Nurturing: Build and optimize automated nurturing campaigns to drive prospective customers down the decision funnel to close, optimizing lead conversion at every stage
• Analytics & Reporting: Establish KPIs to track and report on campaign performance, lead generation metrics, and ROI. Use data-driven insights to optimize strategies and tactics for maximum impact. Measure efficacy of demand generation nurture programs to improve performance. Test, experiment, and innovate to improve pipeline velocity and uncover new opportunities for growth
• Collaboration & Enablement: Work with Marketing Operations, Revenue Operations and the marketing team to execute large-scale demand and lead generation programs and pilot new marketing campaign initiatives. Partner with the Brand and Product Marketing teams to develop and deliver creative assets, including landing pages, emails, and product content
• Marketing Automation & Technology: Demonstrate expertise with marketing automation tools (e.g., Marketo, HubSpot) to streamline lead nurturing, scoring, and segmentation. Collaborate with Marketing Operations to ensure proper setup, deployment, and tracking of campaigns and nurture flows. Develop the operating model, data strategy, and measurement framework (in partnership with Marketing Operations) to optimize the funnel effectively




The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.

REQUIREMENTS AND QUALIFICATIONS

• 5+ years of experience in digital/email or campaign marketing (experience in B2B software or high-growth environments is a plus)
• A passion for data-driven decision-making with the ability to analyze a marketing funnel and identify key growth opportunities
• Experience in marketing operations and working knowledge of tools like Marketo, HubSpot, Salesforce, and other marketing technology platforms
• Proven ability to drive scalable demand/lead generation campaigns and adaptability to learning new MarTech tools
• Experience working cross-functionally with creatives, sales, marketing/revenue operations and data analysts
• Strong problem-solving mindset and analytical approach, with a focus on testing and learning
• Excellent project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment
• An obsession with great email and landing page design and compelling copywriting, email subject lines and CTAs
• Energetic, enthusiastic, and highly collaborative team player

WHAT WE OFFER

• Base Salary ($130,000 - $150,000)
• New hire stock grant
• 100% employer paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.