We are looking for an exceptionally awesome Senior Manager, Programmatic Display, to join our team at ROI·DNA.
Our Values
- We are a culture-first company
- We care about our people, who are the heart of our success
- We believe we are better together
- We are passionate marketers who are highly self-motivated and care about our work and community
- We take pride in our commitment to an inclusive culture
- We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
- #WeAreROIDNA
About You
You have deep-level, hands-on experience with programmatic trading in self-service demand-side platforms (DSPs), and you’re passionate about programmatic strategy! You’re a great communicator who's excelled at leading large B2B display accounts ($100k+) at an agency.
What you'll be doing
- Confidently, competently, and efficiently launch, manage, and strategically optimize display campaigns across a diverse client base focused on demand generation
- Lead account strategy and partner with the client as a consultant, with the ability to influence clients to solutions that best meet their business needs
- Use critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
- Troubleshoot campaign challenges
- Implement campaign optimizations within the DSPs
- Work across multiple technology platforms, including DSPs, Internal BI, Ad servers & Attribution, Brand safety, etc.
- Client reporting & optimization commentary
- Delivery & incremental forecasting
- Effectively communicate strategy and results to clients in reports and meetings not limited to just the keywords, copy, and placement, but also around creative and landing page strategy
- Continually and thoughtfully educate yourself on strategies and best practices in paid advertising
- Mentor and QA other team members
- Recommend and provide process improvements and help increase efficiencies
- Management of client campaigns within ABM platforms such as 6Sense or Demandbase
What You Have
- At least 5-7 years of experience in online marketing with an emphasis in programmatic display, ideally managing campaigns with $100k or higher monthly spend
- Agency experience with B2B clients is required
- Effective client management experience - you lead with solutions that best meet a client’s business needs through superb verbal and written communication
- Deep experience with Campaign Manager and 1st, and 3rd-party audience targeting across TTD, DV360, GDN, etc; additional platforms are a bonus i.e, YouTube
- Have a working knowledge of Account-Based Marketing and key technical platforms- 6Sense, Demandbase, Terminus, etc.
- Experience with Adobe Analytics and Google Analytics
- Comfortable with both marketing and advertising concepts, as well as the advanced mathematics involved in interpreting complex output from multiple systems and analyzing data.
- The ideal candidate will be well-rounded in digital marketing channels and want to learn more about other areas of customer acquisition and marketing
The anticipated salary range for this position is $95k to $120k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.
About ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
Top Skills
What We Do
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
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