Business Lead

About the role

Firstbase.io is on a mission to build an “All-In-One Company OS” to enable global founders to launch, operate, and grow their businesses using Firstbase’s suite of products.

As a Business Lead at Firstbase, you will lead cross-functional collaboration to drive the success of new product initiatives and the ongoing evolution of our existing offerings. You’ll partner with teams across Marketing, CX, and Design to shape product strategy, define compelling positioning and messaging, optimize the customer journey, and craft intuitive user experiences aligned with our brand. You’ll be responsible for business planning, go-to-market execution, and driving growth through differentiated product launches and refinements. As the voice of our products, you’ll ensure that customer insights are continuously fed into development and iteration.

About Firstbase.io

Firstbase.io is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than twenty thousand founders from over 180 countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "firstbase.io" has become what they type into their address bars when considering incorporating a business. 

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups’ hardest problems, with particular focus on:

• Democratizing access to financial infrastructure

• Automating tasks every founder faces when running a business

• Making tools and resources more accessible to everyone, everywhere

• Building integrated solutions for founders and removing friction

• Delivering opportunities to traditionally overlooked founders and companies

• Democratizing access to knowledge

Join us on a mission to help more companies succeed!

Who are we looking for

We are looking for risk-takers with diverse experience who can provide fearless feedback.

You will have the following duties

• Collaborate with cross-functional teams to drive the success of both new products and the continuous improvement of existing ones — from business planning and strategic enhancements to go-to-market execution.

• Work closely with the Marketing team to help define the product vision, craft and evolve positioning and messaging, and lead pricing and packaging strategies across the portfolio.

• Partner with the CX team to shape and optimize the customer journey across all touchpoints — from onboarding to support — ensuring insights and feedback are continuously fed back into product development.

• Collaborate with the Design team to deliver thoughtful user experiences that reflect customer needs, product strategy, and brand standards.

• Be the voice of our products — leading new launches and refining existing offerings to drive growth and differentiation in the market.

• Build and grow a world-class team to scale product initiatives across an expanding portfolio and a rapidly growing organization.

You should meet the following requirements

• Based in New York City and available to work from our SoHo office at least three times per week.

• Strong business acumen and product sense — you have a deep understanding of what drives user and market value, and you’re skilled at connecting customer needs with strategic business outcomes.

• Visionary thinking paired with operational excellence — you can define bold directions for the business and articulate a clear, pragmatic path to get there.

• You know how to prioritize effectively across competing business and product initiatives, balancing speed with long-term impact.

• Not afraid to roll up your sleeves — whether it’s diving into customer feedback, refining messaging, or pressure-testing pricing strategies.

• Proven ability to operate in a fast-paced, high-growth environment with shifting priorities.

• Strong leadership skills, with a proven ability to build an elite team, to drive impact across the organization.

• Proven experience working with go-to-market teams and with strategic customers to drive success in the market

• Nice to have: 4+ years of experience in product, strategy, or business leadership roles at high-growth startups; founding experience or having led the development of a product from zero to launch is a strong plus.

Some perks you might enjoy

• Competitive salary & equity

We lean on some of the best market data to ensure that we offer the most competitive compensation.

• Hybrid work environment

We work both remotely & from our office in New York City – optimizing for collaboration while providing flexibility to team members.

• 21 days of PTO + birthday off

We offer flexibility to allow people to relax and recharge whenever they need it.

• Build your ideal work setup

We understand that how you work is extremely important, so we provide a stipend to set you up for success here at Firstbase.

• Health benefits

Firstbase offers health insurance reimbursements to both US and international employees

• Learning & development

We provide a stipend together with resources to help people grow and develop in their careers.

• Amazing annual bonuses

Every team at Firstbase has a bonus structure which usually accounts for 10% of OTE.

Even if you don’t check every single box but you’re passionate about the role and want to help build something great, we still want to hear from you. We value diverse experiences, unique perspectives, and people who are driven to make an impact. If that sounds like you, we’d love to meet you.