Buick Assistant Advertising Manager

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Buick's Assistant Advertising Manager is responsible for planning and execution of advertising projects, activities and channels used to reach target consumers. The Assistant Advertising Manager is a key role within the Brand Strategy organization that collaborates with internal (product marketing, brand strategy, performance) and external (Ad agencies and vendors) teams to ensure advertising deliverables and assets are executed on time, within budget, and meet strategic business outcomes.
The Assistant Advertising Manager will support the Advertising Manager in the development and execution of marketing campaigns across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the company's advertising strategies.
KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
• Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved.
• Work closely with creative excellence team and agencies to develop compelling ad copy, visuals, and other content that aligns with the brand's voice and objectives.
• Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies.
• Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities.
• Assist in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources.
• Ensure all advertising materials comply with legal standards, industry regulations, and brand guidelines.
• Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation.
• Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
• Track and manage talent, music and licensing rights
• Implement and adhere to GM process and enforce it within the team and agency partners
• Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
• Monitor and uphold project budgets to ensure financial adherence and efficiency
• Verify that project briefs are approved and align with budget

Additional Description
ESSENTIAL QUALIFICATIONS/REQUIREMENTS

• Bachelor's Degree in Marketing or related field
• 5+ years of marketing experience required
• Strong project management abilities with exceptional attention to detail
• Excellent written and verbal communication skills
• Proficiency in advertising platforms, digital marketing tools, and analytics software
• Creative thinking with a strong understanding of branding and visual communication
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
• Experience with both traditional and digital advertising channels

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job may be eligible for relocation benefits .
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