Associate Marketing Manager, Osprey

We have an immediate opening in the UK for an:

Associate Marketing Manager, Osprey

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

The Associate Marketing Manager will be the spokesperson for the brand internally and with key stakeholders 

He/She plans, develops and implements the marketing efforts of the assigned products to support the sales team and the achievement the brand financial targets. In particular he/she will lead brand expansion in EMEA for the assigned brand(s) on the assigned channel(s). 

He/She will be as well responsible for developing Marketing plans (PR/Consumer Events/Ambassador involvement) and budget management for the assigned/all the assigned brand(s). 

The Associate Marketing Manager, works closely with Internal teams (COE, Sales, Product, Ops etc), as well as external partners acting as a proactive business interface to drive the product consumer demand as well as the brand awareness and success. The Associate Marketing Manager, has a firm understanding and focus of the given brands portfolio, including delivering top and bottom line P&L objectives. 

An additional critical component of this role is working closely with US HQ Brand Teams, and cross-functional teams including Product Development, Operations, Sales, Creative services, Digital and PR agencies to create a strong, cohesive, seamless experience across all channel touch-points along the customer decision journey. 

What you’ll do in the role

• Partner with Marketing Director to manage the 3 Year Strategic Plan & annual Marketing Plan to drive the seasonal launches  

• Create & Manage Regional Marketing Plans 

• Support to deliver two seasonal marketing workshops to launch necessary conversations for seasonal executions 

• Owner of the Marketing CMB  

• Manage & Influence the Sales requests & relationships 

• Influence the Global Brand Marketing Teams to deliver calendars & marketing campaigns to drive EMEA relevant strategy 

• influence & drive adaptations of global marketing campaigns to deliver EMEA relevant stories 

• Lead & Manage (External) PR Teams & In-country partners to deliver season launches 

• Lead, Drive, Collaborate & Manage Centres of Excellence to deliver seasonal activations, assets & Monthly Reporting where relevant 

• Partner with the Retail COE to Manage Key Sports & Outdoor Retailer Relationships

• Drive & Manage Brand Advocates Program 

• Establish & negotiate relevant Consumer Events 

• Manage & Drive CSR Programs (where relevant) 

• Partner with Product team to implement & manage the new GTM process  

• Lead, manage & deliver Brand Components of the GTM process  

• Ensure coordinated partnership & alignment between all Departments (Marketing, Sales, Product) to deliver Season 

• Collaborate & Influence the Global GTM Team to ensure EMEA input is taken at the correct moment to ensure seamless delivery 

• Assist and support the annual Brand Tracker research 

• Proactively seek new ideas and opportunities to achieve and over-achieve category financial targets. 

• Collaborate with the global Marketing team and the local EMEA teams to balance corporate and local needs/requirements. 
• Plan and manage product launches/range extensions/product re-launches. 

What will help you do the job well

🗝 Essential:

• University degree (Economics, Business, Marketing or equivalent) 
• 6+ years of experience in brand/product management within a Sporting Goods or international FMCG environment 
• Proven success in creating & managing Seasonal Product & Storytelling launches 
• Good financial awareness (P&L, NPV) 
• Desired experience with PR, Ambassador and creative agency management 
• Knowledge of current industry and marketing trends, consumer behavior, and retail innovation in order to understand how best to market to our target customer. 
• Effective partner/vendor management skills. 
• Fluent in English (spoken and written), French a plus.
• Excitement about joining a midsize yet growing company with fast-growing brands!

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• 💸 Competitive compensation package depending on experience and skills
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• 💼 Modern office with collaborative workspaces
• 👂  Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 🏝 Company closure between Christmas and New Year’s
• 📈 Employee Stock Purchase Plan
• 👌 The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.

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Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.