About the RoleAthleta’s social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels and footprint we’re looking for an Social Brand Marketing Manager to join the team and hit the ground running with content innovation, content calendar management and execution.What You'll Do
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Drive content innovation by leading weekly brainstorms with cross functional partnership—sharing out new content formats, platform updates, and trends.
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Execute weekly content briefs and manage content calendar—partner closely with cross-functional teams (editorial, creative, etc.) to ideate and execute content creation.
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Oversee the development and implementation of social-first content creation in partnership with Creative.
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Support with social creative agency management
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Remain up to date on trending content, conversations, news, cultural events and emerging social formats
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Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
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Support with consistent reporting around key social KPIs (engagement, audience growth, impressions)
Who You Are
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Minimum 5+ years of marketing experience with brand/agency-side developing social media creative, editing copy and engaging with an audience
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Extensive knowledge of social media best practices
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Skilled in innovative storytelling across social platforms—experience in concepting, briefing and managing social content calendars
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Experience working with / managing agencies and internal partners
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Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
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A strong cross-functional partner known for being a team player – easy to work with, positive, motivating, and incredibly collaborative
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
