CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are looking for a dynamic and results-driven Brand Marketing Associate to join our Japan team. Reporting to the Brand Marketing Assistant Manager, you will play a key role in developing and executing brand strategies to drive brand awareness, customer engagement, and business growth. This position requires a creative thinker with a strong analytical mindset who thrives in a fast-paced environment and is passionate about building compelling brand narratives.
Job Description
- Assist in the development and execution of integrated marketing campaigns, ensuring brand consistency across all channels (digital, social, PR, retail, and partnerships).
- Conduct market research and consumer insights analysis to identify key opportunities for brand growth and differentiation.
- Collaborate with cross-functional teams, including product, design, and e-commerce, to align marketing efforts with business objectives.
- Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility and engagement.
- Support content creation, storytelling, and brand messaging across various touchpoints, including, PR initiatives, and offline activations.
- Monitor and analyze campaign performance, providing actionable insights to optimize future marketing initiatives.
- Assist in budget planning and management, ensuring efficient allocation of marketing resources.
- Stay updated on industry trends, competitor activities, and emerging marketing strategies to drive innovation.
Requirements
- 2-4 years of relevant experience in marketing for the Japan market
- Excellent communication and storytelling skills, with fluency in both Japanese and English.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Comfortable to work in an international environment
- Passionate about technology, fashion, and lifestyle brands, and being part of a growing team
- Self-starter with strong initiative, ownership, and accountability for business
- Open-minded and able to handle multiple, high-priority projects in a demanding environment
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
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