Brand Manager

About Haleon:

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Job Purpose:

• Responsible & accountable for full P&L of Respiratory Health, Antiallergy brands.
• Deliver growth and share target of above portfolio as per Annual Plan.
• Lead development and launch of Pain Specialized portfolio under Panadol brand.
• Drive portfolio innovations in close collaboration with Marketing Manager OTC and Project Manager NPI.

Key Responsibilities:

• Develop, customize and execute annual brand plans based on Global strategy. Collaborate strongly with Expert marketing and ComEx stakeholders in developing and executing brand plans.
• Strategize, plan and ensure timely execution of in-market new product launches working closely with BU Marketing Team, Sales Team, ComEx Team, Expert Team, Quality Supply chain.
• Activate and consistently deploy winning claims working closely with Area, Regulatory, Medical and Activation Teams.
• Lead portfolio innovation strategy with Marketing Manager Pain and BU OTC.
• Responsible and accountable for building category defining brands/plans by achieving market share targets.
• Identify appropriate investment mix between advertising and promotion efforts in collaboration with Area/Category Teams and LOC Cross-Functional Team (Sales, Trade Marketing and Expert Teams).
• Plan, manage and deploy Working Media to optimize return on investment on TV Airing, Radio Airing, Print, Digital Marketing and Public Relations.
• Deliver Winning Digital campaigns by leading creative partners and leveraging local consumers insights.
• Build strong agency partnerships to help deliver world class brand activation plans across consumer, shopper and expert front (BTL Agency, Media Agency, Creative, Research, PR & Digital).
• Ensure the Brand Heart is brought to life and consistently utilized across all touch points to develop long term brand equity.
• Work with Insights team at Global/ BU level to identify key consumer and shopper trends and incorporate them in local brand plans.
• Work closely with Sales and Trade Marketing Team to define winning trade strategy for respective brands.
• Develop External Focus by conducting regular market, consumer home and HCP visits.
• Partner with Supply Chain, Demand Forecasting, CMO and Finance Teams to optimize gross margins and COGS (NRM).
• Take complete ownership and deliver brand P&Ls targets for assigned brands with support from Finance Team.

Skills and Competencies:

• Bachelors or Masters in Marketing
• Minimum 3 years of relevant experience
• Collaborative, go getter/ proactive, performance oriented
• Consumer obsessed, reasonable level of strategic Influencing, driven by rationale
• Good analytical skills to measure business and brand performance
• Comfortable working across boundaries with multiple cross-functional teams

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

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Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it. 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.