Brand Manager

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

WMX, Warner Music Group’s culture-driving media, creative content, and artist services’ division, sets a  new standard for artists, advertisers, and fans through world class experiences, award-winning creative  content, and industry leading audience insights. We work closely with labels and artist to implement their  vision and bring their brands to life through merchandise. 

The Brand Merchandising group for WMX is responsible for delivering the overall Go to Market strategy  for the merchandise business, including D2C, tour and retail. This group tailors individual plans for artists  as an extension of their brands along with hitting our revenue goals and also maintaining a profitable  business. We also work with all the labels within Warner Music Group to help deliver best-in-class  merchandise business.

Your role:

As Brand Manager, you are responsible for creating the Go to Market and product strategy for a roster of  artist (by label group) including ecommerce, tour and retail. Your job is to execute the product line with the  creative and production teams to hit the goals of all the commercial channels, but also maintaining the artist creative and brand in the product. You will be required to maintain the budget and revenue targets  for your roster of artist as well. 

Here you’ll get to:

ACCOUNT MANAGEMENT 

• Foster and maintain close, positive relationships with artist and artist mgmt.
• Understand the artist’s needs, resolve their issues, ensure a high level of client satisfaction, and grow their business 
• Primary point of contact for all artist communications.  
  • Own the relationship from start to finish, ensuring a personalized and proactive approach to all interactions 
  • Act as a point of contact for problem resolution, ensure any issues are addressed promptly and effectively across all departments 

• Drive / Manage artist approvals. Including, but not limited to: 
  • Art  
  • Products & Product Mix 
  • Tour Budget  
  • Retail Opportunities  
  • Licensing Opportunities 
  • Other Business Opportunities  

• Lead all key business operations meetings: 
  • Monthly Label Meeting 
  • QBR 
• Artist Profile & Calendar - Develop and maintain artist dashboard/report that tracks KPIs/ metrics, key activities, dates/events 
• Contact Management- keep contact information for key members of the artist’s team up to date 
• Activity Management 
  • Attend first show of the tour 
  • Attend all local shows 
  • Keep a log of all communication w/ artist / artist team 

STRATEGIC PLANNING & EXECUTION 

• Oversee and develop artist opportunities across all relevant business lines to drive revenue  and increase fan engagement, work with sales channels to implement  
• Convey the artist’s vision, expectations, needs, and feedback to the relevant internal teams
• Facilitate communication and coordination between different departments to ensure a  cohesive approach to releases/campaigns 
• Develop the product mix and promotions for the Go to Market plan
• Work with marketing team to plan, develop, and implement merchandise marketing  campaigns 
• Oversee the strategic execution across all teams/departments 

BUDGET / P&L MANAGEMENT 

• Understand and monitor the artist’s budget / P&L 
• Shared accountability w/ sales channels on budget / cost margin targets, selling price, etc
• Ensure budget targets are met  

PRODUCT DEVELOPMENT  

• Keep up to date on the latest trends / production technologies, etc 
• Ensure products meet cost margins targets  
• Work with Collaborate commercial channel teams to determine the product assortment and  develop the product lines 
• Provide POV / recommendation on product selection to mgmt 
• Creative  
  • Work with artists to form creative strategies and write creative brief 
  • Submit art request w/ creative brief to art team 
  •  Ensure creative/designs are in lined with creative brief 

About you:

• Bachelors Degree preferred
• 5+ years experience in merchandise experience 
• Has previously worked with artist managers and/or major label 
• Great Communication Skills 
• Has managed a P&L 
• Thrive in a very time-sensitive, deadline-meeting capacity 
• Ability to adapt smoothly to shifting priorities  
• Responsible with sensitive/confidential info  
• Available to work outside of standard work hours for time-sensitive business needs

We’d love it if you also had:

• You have a passion for music and entertainment  
• Have photoshop experience 
• Have experience with ecommerce and tour merchandise 
• Experience with Excel  
• Experience with Power Point  
• Experience with Google Suite
• Ability to multi-task

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week.  We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$65,000 - $80,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2025 Warner Music Inc.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf