Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
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Career development with an international company where you can grow the career you dream of.
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Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
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An excellent retirement savings plan with high employer contribution
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Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
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A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
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A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Nourish the world and your career as part of the Nutrition team at Abbott. Our Nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and Protality®– to help get the nutrients they need to live their healthiest life.
Our location in Columbus, OH currently has an opportunity Brand Manager – HCP CRM & Digital Engagement
The Brand Manager will lead digital engagement marketing strategies and activations for the Protality®, Ensure®, and Glucerna® brand for healthcare professionals, located in Columbus, OH. Responsible for the development and management of short and long-term messaging strategy, pulling through integrated vision and concepting, and executing programs to effectively achieve commercialization, profit margin and business plan objectives. This position will be responsible for the day-to-day management and implementation of key digital engagement and non-personal tactics, HCP initiatives, and management of cross-functional communication. Additional responsibilities include quarterly business strategic and tactical planning, leading digital execution, agency management, market segmentation, market research, claims advancement and budget management.
What You’ll Work On
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Delivery Optimizations:
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Responsible for managing healthcare professional digital marketing execution in the US.
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Initiative Pull-Through execution inclusive of direct marketing, media and e-mail
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Reporting - quarterly ecommerce audits
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Content creative liaison and lead
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Direct Marketing Forecasting with cross-functionals
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Messaging Pull-Through & Communication Strategy Ownership:
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Responsible for working with Consumer Marketing Teams to pull-through strategy and align on integrated vision for the brand
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Lead the holistic communication strategy, messaging, and tactical plan for direct to HCP activity including HCP media.
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Performance & Financial Reporting:
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Measure performance of activation plans and proactively recommend action to continuously increase HCP recommendations and improve ROI.
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Lead forecast and financial deliverables for digital engagement opportunities.
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Partner with Brand P&L owner to prepare annual brand plans.
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Growth-Focused:
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Identify new consumer market opportunities based with HCP targets and optimize communications and media to continue to drive incremental recommendations and sales.
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Identify future research needs to aid in plan/ long- range plan development.
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Collaborate with internal and external stakeholders to achieve objectives. These groups may include HCP Sales Team, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.
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Digital First:
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Have experience or can quickly ramp up to lead broader digital projects including but not limited to – website strategy, digital non-personal HCP strategy, e-mail & SMS execution and media.
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Required Qualifications
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3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry
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3+ years of demonstrated leadership of cross-functional teams
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Time and project management skills, including the ability to work on multiple projects at the same time
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Team working skills; Preferred experience in working with sales team;
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An ability to think strategically and develop annual activation plans
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Analytical skills and attention to detail
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An understanding of trends and an ability to respond to changing customer needs
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Creativity and an ability to produce innovative and original ideas
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The ability to manage and allocate budgets
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Written and verbal communication skills
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Experience with and an understanding of market research and clinical studies
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Sales experience a plus
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Bachelor's degree in Marketing, Business, or related field.
Preferred Qualifications
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MBA strongly preferred.
Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$97,300.00 – $194,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANPD Nutrition Products
LOCATION:United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
