Brand Manager TENA (Temporary)
For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.
She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.
Please not this is position is referred to a temporary contract of 12 months.
What You Will Do
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Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.
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Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances
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Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective,
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Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.
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Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.
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One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
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Assure rapid decision making, always in respect of compliance, to be reactive to market environment.
Who You Are
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University degree in Business Management, Marketing or similar
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You own a previous experience in a marketing role, background from the FMCG sector is a plus.
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Experience in leading multiple projects at the same time
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Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, …)
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Fluent in Italian and English
Application End Date:02 mar 2025Job Requisition ID:Essity250769
Top Skills
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
