Brand Manager, Retail Potato

Position Title: Brand Manager, Retail Potato
Position Type: Regular - Full-Time
Position Location: Melbourne
Grade: Grade 05
Requisition ID: 34297
About the role .
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
As Brand Manager, you'll execute the Retail Potato portfolio strategy, driving growth and ensuring brand success through effective planning, innovation, and communication.
Invent the Future

• Own the portfolio strategy and convert it into actionable plans to drive growth.
• Design an implementation & execution strategy that ensures achievement of Brand and portfolio KPI's
• Translate market & consumer insights into commercial opportunities for brand growth.
• Lead innovation projects, from product concepts to launch, working cross-functionally.

Drive Consumer & Customer Focus

• Develop marketing campaigns to support portfolio and NPD launches.
• Collaborate with agency partners to deliver best in class communications. agencies on packaging and materials.
• Drive execution of plans via strong customer engagement & collaboration

Achieve Business Excellence

• Measurement and reporting of Brand and Portfolio KPI's
• Own & Manage the Brand P&L and A&P budget.

About you .
We're looking for a results-driven Brand Marketer with strong commercial acumen to drive growth and meet FY targets. You'll leverage your marketing expertise to shape and execute business, communication, and innovation strategies.

• Degree in Marketing or related field
• 4+ years in brand marketing (FMCG food preferred)
• NPD & project management experience (FMCG food preferred)
• Strong commercial, financial, and operational knowledge
• Strategic and adaptable with a track record in fast-paced environments
• Detail-oriented with strong analytical and presentation skills
• Proven leader in cross-functional team management
• Proficient in MS Office, MS Project, and Circana/Nielsen

About McCain .
At McCain, we're feeding the world: from French fries to Pizza, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Leadership Principles .
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
The McCain experience .
We are McCain: this statement is about our power collectively and our importance individually-your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we're better together.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy
Job Family: Marketing
Division: ANZ
Department: Marketing Retail Potato
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.