Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$92,800.00 - $120,400.00
JOB OVERVIEW:
The Brand Manager is responsible for supporting strategy development and leads in-market execution and product development for the international Snack Nuts consumer division reporting to the Senior Business Development Manager. The role is responsible for Marketing and communication development, Innovation pipeline elaboration and performance analytics collaborating with cross-functional teams.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS
- Leads Brand Marketing for the International Snack Nuts business.
- Brand Strategy Development: supports Senior Manager in the creation and implementation of brand strategies that align with the company's international strategy and goals coordinating cross-functional efforts including insights, finance and R&D.
- Product Development: Leads snack nuts product development pipeline aligned to the category strategy leveraging on stage gate process for innovation launch.
- Marketing and Communications: Plan and execute marketing campaigns (including but not limited to media, point of sale, consumer promotions, PR, etc.) aligned to annual plans, including budget management following required internal processes. Provides marketing direction for the Blue Diamond International sales team and licensee/distribution partners as well as lead external agencies.
- Reporting and Analytics: Monitor and analyze market performance metrics, adjusting strategies and plans as needed including recommendations and guidance for the international sales team.
- Sales support: Supports international sales team requirements and initiatives including customer, partner, distributor presentations and Market /channel launch plans.
- Supports Grant program administration in coordination with external agencies.
- This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
MINIMUM JOB REQUIREMENTS
- Bachelor's Degree in Business Administration
- 5 years of Brand Management experience for a consumer products organization. Experience in global or international CPG business preferred.
- Experience managing a global brand in international settings preferred.
- Significant experience with developing new products from concept to launch.
- Familiarity with traditional consumer research methodologies including consumer taste tests, focus groups, ethnographies, and equity studies.
- Skilled in interpersonal communications.
- Must be able to lead cross functional teams but also work collaboratively with multiple internal and external team members.
- Superior project management skills.
- Skilled in making public presentations and interact effectively with all levels of the organization.
- Results oriented and able to demonstrate creativity through prior work.
- Track record of building and managing brands, particularly with respect to new products.
- Superior knowledge of IRI/SPINS data, ability to analyze and make recommendations based on the data.
- Skilled in Microsoft Excel, Word, Project, Planner, and PowerPoint
- high analytical and conceptual skills.
- Would consider hybrid-remote
PREFERRED SKILLS AND EXPERIENCES
- Experience working under minimal supervision.
- Familiarity with traditional consumer research methodologies including consumer taste tests, focus groups, and equity studies.
- Skilled in interpersonal communications.
- Experience leading cross functional teams and working collaboratively with multiple internal and external team members.
- Knowledge of IRI data and the ability to analyze and make recommendations based on the data.
- Experience working with agencies (advertising, media, packaging, etc.) and driving them to produce outstanding results.
SUPERVISORY RESPONSIBILITIES
- N/A
PHYSICAL DEMANDS
- Office demands include extensive use of video conferencing, computer and telephone.
WORK ENVIRONMENT
- Position highly stressful and demanding. Time may be spent working outside of office and non-traditional hours due to international markets.
- International Travel required, 5-10% of time.
Blue Diamond Growers is an Equal Opportunity and E-Verify Employer
EOE/Minorities/Females/Vet/Disability
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
Top Skills
What We Do
Blue Diamond Growers is on a global mission to share the benefits of almonds with the world.
Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply.
The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.
Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.
This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
