Location: Bucharest, remote (occasional office presence)
Purpose
Create a connection between our products and end users through brand communication. You will need to build brand loyalty and consistency to ensure continued purchase and use of our products with market share growth as the main objective. You have strategic and operational responsibility in terms of brand communication across a range of product groups. Continuously aim towards positive development of the annual turnover and the overall profitability of the business.
The Job (responsibilities):
- Strategic and operational management of the DᴇWALT brand
- Continually enhance brand image and increase brand awareness
- Develop regional brand communication plans and strategy
- Align with central EANZ brand team on strategic brand execution
- Participate in regional and international product launches and training events
- Develop and maintain branded communication channels. (For example, specific brand related print and digital content for websites, campaign materials, customer POS)
- Work in partnership with the Digital Marketing team to create demand and drive MEU acquisition through a content rich digital ecosystem: email, web, social, etc
- Close cooperation with Trade Marketing team, participate in budget planning, strategic plans, investment plans and promotional budget compliance
- We expect you to challenge our marketing plan, its preparation, and its execution
- Support customer specific product promotions
- Ensure that all commercialization and brand materials, including presentations and relevant products, are presented in the best way to sales teams and customers
- Maintain a close relationship with sales teams
- Drive POS and print optimizations
The Person (requirements):
- Minimum 3 years’ experience in a similar role (Brand Marketing related)
- Experience with either (or both) B2B and B2C marketing
- Higher Degree: Business or Marketing (or equivalent through experience)
- English language – professional communication
- Commercial awareness - understanding of the dynamics of the tools market, the impact of decisions and the needs of our key retailers and end users
- Excellent & adaptable communication skills - proactively communicating at all levels internally and externally, local markets, product managers and outside agencies
- Analytical skills - able to adapt and solve problems by making decisions that are sensible given the available information
- Financial understanding - to understand necessary financial areas both internal and external and to use these skills to drive sales and margin for the business
- Ability to work in a fast-paced commercial environment
- Resilience to handle feedback and challenging timeframes / delivery
- Agility to change plans based on adapting focus areas
We offer:
- Ambitious and motivating challenges
- Regular working hours (Monday to Friday)
- Competitive benefits package
- Add value to the business
- Work with a diverse team with varying backgrounds
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
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