Brand Solutions / Account Director

One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.

We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform. 

We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!

The Brand Growth Lead is charged with leading OI's strategic expansion into its core markets of fashion and beauty and new industries such as alcohol, consumer fintech, travel/hospitality, and entertainment. This role involves identifying and exploiting market opportunities that align with OI's capabilities in influencer marketing.

You will be responsible for developing and executing growth strategies that introduce OI's platform to these sectors, adapting our proven methods to meet the unique needs and challenges of each vertical. This position requires a hands-on approach to building partnerships, designing targeted marketing campaigns, and setting measurable objectives to gauge the effectiveness of these initiatives. By successfully implementing these strategies, you will directly contribute to OI's transformation into a holistic influencer marketing platform that sets benchmarks across varied industries.

Responsibilities

• Initiate and Close Campaigns: Directly engage with key accounts and prospects to negotiate and close campaigns, setting a strong foundation in each target vertical. Your initial focus will be on personally securing strategic partnerships to demonstrate the viability of OI in new markets.
• Develop Growth Strategies: Create and implement tailored brand growth strategies for each target vertical, focusing on positioning, messaging, and creative direction that resonates with diverse industries.
• Client Relationship Management: Manage and maintain strong business relationships with key accounts that result in repeat business and long-term partnerships.
• Lead Campaigns and Partnerships: Oversee the execution of brand campaigns, activations, and partnerships to increase OI's visibility and engagement within new industries.
• Set and Monitor KPIs: Define key performance indicators for each initiative and regularly report on their success to ensure alignment with the broader business objectives.
• Stay Industry-Informed: Continuously monitor industry trends, competitive landscapes, and consumer insights to inform and adjust brand strategies dynamically.
• Cultivate Strategic Relationships: Foster strong relationships with internal stakeholders (product, marketing, operations) and external partners to support and enhance brand growth initiatives.

Must Haves

• History of expanding into new markets or verticals with clear, measurable outcomes.
• Proof of significant increase to company revenue in most recent positions
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• 4+ years of sales experience in industries related to digital marketing or SaaS.
• 2+ years of sales leadership experience.
• Inspirational leader, with experience hiring, training and leading sales teams through evolution and growth.
• Structured thinker who can contribute to/build processes for scalable growth.
• Big picture thinker who will set appropriate goals that align with ShopMy’s aggressive growth plans.
• Elite communication skills, positive attitude, ethical approach to sales and admirable work ethic.
• Data driven decision maker.
• Experience in alcohol, consumer fintech, travel/hospitality, entertainment industries highly preferred.
• MBA or other advanced degree in business or marketing is preferred.