Brand Consulting - Account Manager, Sports Partnerships

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. 

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

The CAA Brand Consulting Account Manager will play a key role in one of our largest Brand Consulting clients, a financial services company. The Account Manager will lead the day to day management and activation of marquee sports and entertainment properties in the brands portfolio. The Account Manager will also assist with overall sponsorship strategy development for cross portfolio efforts. The candidate will interface day to day with the client and will work cross functionally with internal/external vendors, clients and agencies. 

Responsibilities

• Day to day management of existing sports partnerships including communication directly with properties, organization of project plans and asset tracking documents
• Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
• Aid in development & manage day to day execution of property-specific programs, contractual assets, promotions & experiential activations
• Aid in development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
• Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Work with CAA Data & Analytics to assist with development and execution of measurement evaluation annually 
• Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
• Develop and deliver compelling written and verbal communications
• Create presentations for key meetings internally and externally
• Track activation budgets with accountability for reporting 
• Develop relationships across CAA to find and promote new opportunities to client
• Provide industry wide research relevant to client and assist in development of client sports and tentpole sponsorship strategy 
   

Requirements

• BA or BS strongly preferred
• 5+ years of relevant experience
• Ability to travel and be on site at events (in and outside of normal business hours)
• Ability to develop relationships across the CAA enterprise
• Strong, established industry (sports & entertainment) relationships 
• Solutions oriented / resourceful (strong network of vendor partners)
• Demonstrated ability to autonomously manage at least (1) client project
• Can speak to CAA Brand Consulting offerings
• Strong negotiation skills
• Strong PowerPoint & Excel 
• Ability to balance and progress multiple projects and project components at one time, on tight timelines 
   

Location

The Brand Consulting department offers a flexible work schedule and requires three days per week on-site at our New York office.

Compensation

The annual base salary for this position is in the range of $79,000 - $120,000. This position also is eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.