Brand Communication Expert

Job Description

The marketing at Allegro is a team of nearly 150 minds, shaping experiences for millions of visitors every single day. Operating on a massive scale—with over 20 million customers annually—we don’t just follow trends, we set them.  

Armed with cutting-edge analytics and innovative strategies, we optimize performance across every channel and throughout the entire conversion funnel. But what truly sets us apart? Our bold, unconventional approach to communication—introducing groundbreaking solutions rarely seen in Poland.  

Collaboration is at our core. We work hand in hand with diverse teams across Allegro and partner with the country's top agencies to drive visionary, out-of-the-box projects. If you thrive on pushing boundaries and redefining marketing standards, you’ll feel right at home here.

Your main responsibilities

• You will take part in creating the Allegro brand and sub-brands (Smart!, Pay, Protect) communication and their implementation in multi-channel campaigns
• You will take responsibility for planning and implementing entrusted campaigns
• You will co-create the brand communication strategy not only on the Polish market, but also on new markets where Allegro is present
• As part of your daily tasks, you will constantly deepen your knowledge of buyers on Allegro in order to be able to formulate the right consumer insights
• You will be responsible for translating consumer insights into specific campaigns, initiatives and markets
• You will manage a multi-million budget, both production and broadcast
• You will co-decide on budgets for the coming years, targets and challenges for Allegro
• On a daily basis, you will cooperate with the best media and creative agencies in this country
• You will also focus on finding new, effective ways to reach the target group
• You will translate your activities into numbers in order to be able to measure the effectiveness of the campaigns carried out

What we offer:

• A replacement contract (vacation maternity leave)
• A modern office and work tools
• An informal working atmosphere in a professional team
• A rich package of non-wage benefits in a cafeteria system - you decide what you use
• English classes paid for by us
• A training budget and internal MindUp platform
• Work in a hybrid model (3 days work from the office, 2 days possibility of remote work)

This is the right job for you if:

• You have at least 5 years of experience in planning and executing 360° marketing campaigns
• You have worked on multi-market communication strategies across CEE regions
• You know how to leverage marketing research insights to drive impactful campaigns
• You have strong English skills (minimum B2 level)
• You are familiar with key marketing metrics such as Top-of-Mind awareness, consideration, price perception, GRP, and more
• You have hands-on experience in media planning and buying
• You understand how to attract new users to online shopping across various demographics
• You excel in analytical thinking, with the ability to build and optimize performance funnels
• You thrive in fast-paced, dynamic environments, collaborating with multiple stakeholders
• You are open-minded, innovative, and always seeking fresh solutions
• You can analyze complex data sets and translate them into actionable recommendations
• You stand out for your creativity, curiosity, and passion for new trends
• You have experience in executing marketing initiatives in the gaming industry

If you’re excited about pushing boundaries and shaping the future of marketing, we’d love to hear from you!
Please send in your CV in English as part of the recruitment process will be held in English.