Affiliate Marketing Manager

Posted Yesterday
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Warsaw, Warszawa, Masovian
Senior level
eCommerce • Information Technology
The Role
The Affiliate Marketing Manager will oversee the affiliate channel strategy, manage relationships with affiliate partners, analyze performance data for optimization, and coordinate with cross-functional teams to drive revenue growth. Responsibilities include strategizing affiliate acquisition, monitoring commission rates, and providing insights for performance improvements.
Summary Generated by Built In

Job Description

The Affiliate traffic channel is an important component of our marketing strategy, contributing significantly to Allegro’s success and requiring dedicated oversight for strategic management, relationship maintenance, performance optimization, compliance, and innovation. Therefore, we are on the lookout for an experienced manager who can help us drive the affiliate channel to new heights.

If you are a seasoned marketing professional and experienced people leader, do not hesitate and apply! We’re looking forward to your application.

What will be your main duties and responsibilities?

  • Planning, developing, and implementing the company-wide affiliate strategy and execution to align with overall marketing goals and drive revenue and traffic growth

  • Managing, tracking, and nurturing existing affiliate partners in our portfolio to ensure strong, productive relationships and mutual growth

  • Qualifying, acquiring, and approving new affiliate partners to expand our network and diversify our traffic sources

  • Monitoring affiliate activity, analyzing performance, identifying areas of improvement, and optimizing affiliate performance to increase affiliate-generated revenues, ensuring maximum ROI

  • Reviewing and auditing monthly affiliate commission rates to ensure competitiveness with market standards, competitors and maintain the quality and integrity of traffic generated

  • Generating regular reports on affiliate performance, providing insights and actionable recommendations to stakeholders for informed decision-making

  • Coordinating with other marketing channels to ensure cohesive strategies and synergistic efforts across all paid marketing activities

  • Coordinating with other teams within company, especially commerce, to provide sufficient support during sales festivals (Allegro Days, Black Week, Smart Week)

  • Staying updated on industry trends, emerging technologies, and competitive activities to continuously innovate and keep the affiliate channel ahead of the curve

  • Working closely with the tech teams to develop and implement technical solutions, define business requirements for affiliate platforms, and ensure seamless integration and functionality

What skills and experience will help you to excel?

  • Native Polish, advanced English (C1)

  • Previous experience from a similar position in Marketing

  • People Management skills: direct experience with leading a team (setting up goals, targets, monitoring KPIs, 1to1s, individual development)

  • Strong communication skills combined with analytical thinking and data-driven mindset

  • Effective collaborator - you will be working with marketing, commerce, and tech teams (among others) to ensure a unified approach and successful execution of affiliate strategies

  • Proven track record of delivering results

Why is it a good idea to join us?

  • Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

  • A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

  • English classes that we pay for related to the specific nature of your job

  • Macbook Pro / Air (depending on the role) or Dell with Windows (if you don't like Macs) and other gadgets that you may need

  • Working in a team you can always count on — we have on board top-class specialists and experts in their areas of expertise

  • A high degree of autonomy in terms of organizing your team’s work; we encourage you to develop continuously and try out new things

  • Hackathons, team tourism, training budget and an internal educational platform, MindUp (including training courses on work organization, means of communications, motivation to work and various technologies and subject-matter issues)

The Company
Poznań
4,172 Employees
On-site Workplace
Year Founded: 1999

What We Do

Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin. We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform. We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network. In 2019 we celebrated the 20th anniversary of Allegro in Poland. For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers. We currently employ more than 7000 employees and each of us ranks among the best experts in their field. Whether it’s in Technology, Customer Experience, Commerce, Delivery Experience or many other teams, we’re all proud to say that Allegro employs the best people on the market and all of us are ready to admit that it’s #goodtobehere.

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