B2B Marketing Planning and Analytics, Lead

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research, analysis, and marketing effectiveness measurement to partners throughout the company. Within GMI, the Marketing, Planning and Analytics (MP&A) team was established to develop deep media and business insights to support integrated marketing planning across channels. The team partners closely with Global Marketing, Finance, and Go-to-Market leaders to guide overall marketing investment to achieve business objectives.

The team is looking for a dynamic leader to stand up the marketing planning process and drive strategic insights for Adobe’s B2B product offerings for Creative Cloud. We are looking to build a comprehensive framework that considers marketing’s impact at various stages of the sales funnel and optimize media investment to drive incremental returns. The ideal candidate has experience in B2B marketing and/or sales, financial planning, marketing mix models, and the ability to connect marketing results to financial metrics. They must excel in a fast-paced environment and possess strong partner management skills.

What you’ll do

• Develop and lead the marketing planning and insights motion for the Creative Cloud B2B segment, by providing your perspective on the optimal investment to drive business impact in line with financial goals.
• Own the roadmap for supporting the B2B business in marketing planning and measurement, and partner with a data science team to deliver upon this roadmap.
• Understand the role each marketing channel plays, and how their independent efficiency curves are foundational to creating a robust model and marketing plan.
• Align marketing plans and objectives with expectations from finance, go-to-market and regional teams.

What you need to succeed

• A minimum of 10 years of B2B industry experience with a proven track record of driving business impact.
• Experience in marketing analytics, regression analysis, financial planning, or sales within a B2B environment.
• Strong understanding of SMB sales motions, including inbound, outbound, and reseller models.
• Robust knowledge of media mix models or related marketing measurement methodologies.
• Ability to dig deep into financial systems to understand historical spend trends to inform future investment needs. Partner with marketing execution teams to understand KPIs and map them to performance against funnel metrics.
• A passion for solving problems and tackling new challenges.
• Track record of leading change and implementing initiatives.
• Strong interpersonal skills and the ability to work both independently and within a large matrixed organization while building trusted relationships.
• Excellent written and verbal communication skills, including a strong ability to translate complex data-driven findings into easily-understandable summaries. Able to communicate proactively and clearly.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,600 -- $276,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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