Position Summary
• Integrated Marketing Communication Strategy
• Integrated Marketing Program Management
• Budget, KPI, Performance Management
• Media Strategy
Role and Responsibilities
Overall manage 1SB2B Marketing and Lead the entire marketing activities to ensure consistent message in all channels and help department in direction setting:
- Marketing communication strategy: develop product, solution and vertical communication strategy based the environment analysis of market, competitor and product.
- Integrated marketing program management: provide the directions such as content management, marketing directions and performance management so that various marketing activities (product launch, customer communication materials, events, digital marketing, etc.) can be carried out with and a consistent tone and manner.
- Marketing budget, KPI, performance management (lead generation, awareness, sales engagement)
- Media strategy: coordinate with Corporate Marketing in generating PR strategy and activities (Case studies, Press release, PR articles, etc)
- Partnership marketing: sales-driven coop marketing activities together with partner for demand generation
- Co-work with other team members to drive the best business results
- Lead, integrate & build compelling report & analysis to management team with accurate, actionable learning & recommendation
- Engage, manage & build strong relationship with key partners inside and outside company
- Perform tasks based on management direction
Skills and Qualifications
- Possess a Degree preferably in Business, Marketing or the equivalent with at least 5 years of relevant marketing experience
- Communication and interpersonal skills
- Project management skills and experience, including managing external agencies
- Interpersonal, team spirit & ability to work under high pressure
- Negotiation, presentation & account management skill
- Analytical and high adaptability skills
- Customer centric marketing
- B2B/B2C Marketing Experience
PERSONALITY TRAITS
- Strategic, Creative, Innovative thinking
- Independent, self-motivated with open & growth mindset
- Interpersonal and communication skills.
- Ownership & accountability
- Deep customer understanding
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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