Country Brand Lead (Vaccines)

ROLE SUMMARY
Vaccines Country Brand Lead will have responsibility on a new launch vaccine and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL for this product will report to Primary Care Marketing Lead Vietnam.

• Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Abrysvo vaccine.
• Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
• Leads the cross functional brand/category team and is accountable for its effectiveness and performance
• Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
• Accountable for developing the organizational capabilities necessary to execute the strategic plan.
• Responsible for the revenue and DME forecasts and accurate tracking and monitoring

ROLE RESPONSIBILITIES
Accountable

• Brand Plan: Develop brand plan and review brand strategies with key stakeholders
• Campaign Development: Select best fitting modules for country needs
• Promotion Meetings: Manage compliance review of materials
• Develop category Op Plan and influence sales targets and brand A&P allocations
• Long-range forecasting for Vaccines portfolios

QUALIFICATIONS

• 7 -12 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
• Bachelor's Degree; Master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these competencies:

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to "One Pfizer"
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight
• Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
• Marketing Execution
• Track record of appropriate risk taking
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization -among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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