B2B Content Marketing Manager

Who We're Looking For - B2B Content Marketing Manager

We’re seeking a strategic and results-driven B2B Content Marketing Manager to develop and execute a content roadmap that drives qualified traffic, engagement, and conversions across clearlinkconsulting.com and business.org. You will play a pivotal role in aligning content strategy with SEO priorities, buyer intent, and lead generation goals for small and mid-to-enterprise-level businesses.

This role requires a mix of strategic vision, content execution, and performance tracking to bridge the gap between SEO optimization and high-value B2B storytelling. You’ll be responsible for creating content that simplifies complex technology decisions for all levels of business, from small companies seeking accessible solutions to enterprises with multi-stakeholder decision-making processes.

The Impact You Will Make 

• Develop and Own the Content Strategy: Build and manage a content roadmap that aligns with business goals, SEO strategy, and the unique needs of SMB and enterprise audiences.
• Bridge SEO and Content Creation: Collaborate closely with the SEO Specialist to identify high-value B2B keywords and ensure content serves both search intent and buyer journey stages (awareness, consideration, decision).
• Lead Content Production: Oversee the creation of blogs, landing pages, solution guides, case studies, and white papers that educate, inspire trust, and drive conversions among decision-makers.
• Content Performance and Optimization: Use analytics tools like GA4, Looker, and SEMrush to measure content effectiveness, identify gaps, and make data-driven decisions to improve traffic, engagement, and leads.
• Align Content with Buyer Journeys: Develop content tailored to each stage of the B2B funnel—top-of-funnel (TOFU) educational pieces, mid-funnel (MOFU) solution comparisons, and bottom-funnel (BOFU) conversion-focused assets.
• Refresh and Optimize Existing Content: Conduct regular audits of existing content to identify opportunities for updates, repurposing, and improvements that align with current SEO trends and audience needs.
• Collaborate Across Teams: Partner with Copywriters, SEO Specialists, designers, and other stakeholders to ensure consistent messaging, high quality, and strategic execution of content initiatives.
• Establish Thought Leadership: Create high-value assets like white papers, case studies, and ROI calculators to position Clearlink Consulting as an authority and trusted partner for IT solutions.
• Drive Content Processes and Workflows: Build efficient systems for content ideation, production, and optimization to ensure deadlines and strategic goals are consistently met.

What You Bring

•  Experience:
• 3–5 years of experience in B2B content marketing, with a proven track record of driving traffic, engagement, and conversions.
• Experience managing content strategies for technology, IT, or enterprise-level solutions is preferred.
• Strategic Thinking: Ability to develop and execute content plans that align with SEO priorities, buyer intent, and lead generation goals.
• SEO Knowledge: Strong understanding of on-page SEO, keyword strategy, and collaboration with SEO teams to achieve measurable results.
• Content Creation Leadership: Experience overseeing the production of various B2B content formats, including blogs, landing pages, white papers, case studies, and gated assets.
• Performance Tracking: Proficiency with tools like Google Analytics 4, SEMrush, Looker, or other analytics dashboards to monitor and improve content performance.
• Collaboration Skills: Proven ability to partner with cross-functional teams (SEO, design, sales, and marketing) to align messaging and achieve business objectives.
• Project Management: Excellent time-management and organizational skills to oversee multiple projects simultaneously and ensure deadlines are met.
• Analytical Mindset: A results-driven approach, with the ability to analyze content data and translate insights into actionable strategies.
• Tools Proficiency: Experience with CMS platforms (WordPress, Contentful), project management tools (Jira), and analytics dashboards.

Perks That Set Us Apart

• 🩺Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• 👶🏻Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🏠Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week.
• 🌎World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

🤝Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards: 

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner 
• Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.