AVP, Public Relations

Posted 18 Days Ago
Be an Early Applicant
5 Locations
98K-164K Annually
Senior level
Fintech
The Role
The AVP, Public Relations leads PR campaigns, manages media relations, and ensures messaging aligns with business strategies while engaging with stakeholders.
Summary Generated by Built In

Do you have a passion for Public Relations? Are you looking for a role that represents equal parts of strategy, execution, and measurement? Have you delivered a high level of performance with accelerated turn-around and tangible results?

Excited to learn more? If so, then this could be the role for you!

Job Overview:

The Assistant Vice President, Public Relations will serve as a public relations lead for recruiting announcements and broader PR efforts. The person in this role will be responsible for creating and leading public relations campaigns, including earned and social media, thought leadership positioning and executive visibility.

This person brings a multi-stakeholder, business-driven mindset to communications, with the ability to be proactive while also being mindful of potential reputational risks. As a subject matter expert within the public relations function, this person will have excellent partnership skills with an ability to quickly identify areas for action. They will have a combination of experiences and transferrable skills that enable them to articulate pr campaign strategies, to combine long term strategic thinking with an ability to opportunistically participate in news cycles and to report on results using data-driven measurement.

Responsibilities:

  • Create and execute press releases, earned media relations campaigns including media pitching and measurement.

  • Prepare executive spokespersons for media interviews using prepared key messages and media Q&A.

  • Regularly collaborate with business stakeholders and subject matter expert partners (Investor Relations, Corporate Development, Marketing, etc.) to ensure messaging alignment and coordination of  communications activities.

  • Develop, grow and maintain relevant media relationships to supplement the support from outside PR agency.

What are we looking for?

We want strong collaborators who can deliver a world-class stakeholder experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements:

  • Bachelor's Degree in Marketing, Communications, or equivalent field.

  • 5+ years of public relations experience or a mix of public relations and communications. Some regulatory/policy experience is a plus.

  • 5+ years of experience with reactive and proactive media relations.

Core Cometencies:

  • Experienced self-starter who can manage projects independently

  • Strong partnership skills with a track-record of leading through both influence and authority.

Preferences:

  • Experience managing outside agencies

  • Financial Services/Wealth Management experience

  • Public company experience

  • Relationships with financial industry media contacts

  • Media training experience

#LI-PA 


 

Pay Range:

$98,400-$164,000/year
 
Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

  • Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

  • Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

  • Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

  • Impactful Work: Our size is just right for you to make a real impact. Learn more here!

  • Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

  • Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

  • Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

EAC1.22.25

Top Skills

Communications
Marketing
Media Relations
Public Relations
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The Company
HQ: San Diego, CA
8,926 Employees
On-site Workplace
Year Founded: 1989

What We Do

Financial advice is changing, and at LPL Financial, we’re at the forefront. We’re building a future where advisors can—with no friction or complexity, as simple as turning the dials—pick the business model, services, technology, and product mix that best meet their clients’ needs.

With one platform, one sign-on, and one team to call, you can take your business anywhere you want it to go. There are no limits to your growth, and we’ll partner with you every step of the way.

Your greatness is our goal.

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL.com

Securities and Advisory Services offered through LPL Financial. A registered investment advisor, Member FINRA/SIPC.

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