AVP/ Director Retention - Marketing

AVP/ Director Retention - MarketingHead of Retention

About Junglee Games With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker. Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games. Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
Job Overview
As our AVP / Director Retention, you will lead our player retention efforts at Junglee Games, one of Asia’s fastest-growing, tech-first gaming companies. This is a high-impact leadership role where you will maximise player lifetime value by driving retention strategies, engagement programs, and lifecycle marketing initiatives.
Job Location
● Gurgaon
Key Responsibilities

● Proven experience (7+ years) in retention, customer lifecycle marketing, or CRM within gaming, tech, or a consumer-driven digital industry.

●Retention Strategy & Execution: Develop and implement data-driven retention strategies to improve player engagement, reduce churn, and maximize LTV.

● Data Analysis & Insights: Leverage player data, behavioral analytics, and segmentation to create personalized retention campaigns and refine engagement strategies.

● Lifecycle Marketing Programs: Lead end-to-end lifecycle marketing initiatives, including onboarding, engagement, reactivation, and win-back campaigns.

● Content & Feature Optimization: Work with product and content teams to enhance in-game features, offers, and content to drive continuous engagement.

● Community Building & Engagement: Develop initiatives to build strong player communities, enhance loyalty, and create deep brand connections.

● Retention Campaign Management: Oversee the planning, execution, and optimization of multi-channel retention campaigns across email, push notifications, in-game messaging, and social platforms.

● Cross-functional Collaboration: Partner with Product and Customer Experience teams to align retention initiatives with broader company goals.

● Strategic & Creative Thinking: Drive innovative and creative retention strategies that differentiate us in the gaming industry. Qualifications & Skills Required
● Strong analytical skills – ability to interpret complex player data, A/B test results, and performance metrics to optimize retention strategies.
● Expertise in player segmentation, cohort analysis, and personalization techniques to drive targeted engagement.
● Experience managing multi-channel marketing campaigns across email, push, SMS, and in-game messaging.
● A deep understanding of player psychology, behavioral triggers, and gamification techniques.
● Strong stakeholder management and cross-functional collaboration skills to work effectively across product and CX teams.
● High resilience, influential skills, strategic mindset, and creativity to drive continuous innovation in retention efforts.
● Experience with marketing automation platforms, CRM tools, and analytics dashboards is a plus.
Be a part of Junglee Games to:
➔ Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes. ➔ Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.
➔ Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.
➔ Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.
➔ Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.
➔ Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.
Know more about us
➔ Explore the world of Junglee Games through our website, www.jungleegames.com.
➔ Get a glimpse of what Life at Junglee Games looks like on LinkedIn.
➔ Here is a quick snippet of the Junglee Games Offsite’24
➔ Liked what you saw so far? Be A Junglee