AVP, Customer Engagement Marketing

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

As the AVP of Workplace B2B Customer Engagement, you will be responsible for the development and execution of lifecycle marketing strategy and execution aligned with our Workplace goals and objectives. Reporting to the VP of Workplace B2B Marketing, you will play a critical role in driving Voya’s acquisition, adoption and retention strategy as it pertains to Consultants and Plan Sponsors through B2B channels. Leading the Customer Engagement Marketing team, you will spearhead the transformation of our channels and prospect/customer engagement to drive measurable ROI, successful go-to-market planning and execution, and foster innovation in team building, processes, and leveraging marketing technology. Additionally, you will support top-line revenue growth and long-term results by translating business goals into lifecycle marketing strategies, objectives and executions. You'll establish meaningful metrics and KPIs, and drive detailed impact analyses with continuous improvement. You will also support Voya’s unique culture by attracting, retaining, and engaging a diverse and inclusive customer-centric workforce.

The Contributions You'll Make:

• Team Leadership: Build and develop an industry-leading B2B Customer Engagement Marketing team, promoting a culture of accountability, innovation, growth and collaboration.
• Transformation: Support the transformation of our marketing organization into a dynamic, results-driven powerhouse that consistently delivers value, drives innovation, and achieves measurable ROI in our B2B marketing efforts by harnessing the power of marketing technology and establishing a culture of measurement and accountability, while encouraging experimentation and celebrating innovation.
• Strategy Development: Develop dynamic CRM and Customer Engagement strategies that align with Workplace objectives, leveraging the key abilities of these channels to engage Consultants and Plan Sponsors throughout the customer lifecycle.
• Campaign Development: Design multi-channel marketing programs that resonate with our target audience, using techniques to extend the initial visit into ongoing engagement, increasing receptivity to sales and conversion efforts.
• Impactful Partnerships: Build relationships across Brand, Product, Research, Data, and other teams that are critical to Customer Engagement Marketing success. Collaborate closely with Marketing and other cross-functional teams including sales, relationship management, intermediary/consultant relations, product, operations, digital, technology, analytics and finance to align marketing initiatives with overall business objectives and priorities.
• Performance Ownership: Establish KPIs to measure the effectiveness of campaigns, guide data-informed decision-making and ensure continual program optimization. Report results and learnings to the CMO/VP as well as the broader Marketing team, highlighting insights and performance improvements gained through testing and ongoing optimization.
• Consumer Insights: Analyze prospect / customer data and behaviors to identify trends, opportunities for segmentation, and increasingly targeted communication strategies.
• AI and CRM Trend Awareness: Stay current on changes in CRM technology, identify best practices, and bring new ideas to fruition. Identify opportunities for automation and integration of AI / ML into our experimentation strategy.

Minimum Knowledge & Experience:

• 15+ years of progressive experience in B2B or B2B2C marketing roles within the financial services, insurance, or related industries. Experience in Retirement, Health/Group Benefits, and Retail Wealth Management is a plus.
• 7+ years of experience in Email, Marketing Automation and CRM
• Bachelor's degree in marketing, business administration, or a related field. MBA preferred
• Proven experience in a similar senior marketing role, preferably in the financial services, or healthcare industry. Marketing agency experience also desirable.
• Proven track record of success in developing and executing strategic marketing initiatives that drive business growth and achieve revenue targets. 
• Strong understanding of the B2B sales cycle for the retirement, group benefits, benefit administration and retail businesses and experience collaborating with distribution to drive lead generation, conversion, retention, and deeper share of wallet. 
• Knowledge of CX methodologies and frameworks that help put the customer first – e.g., customer journey mapping, persona development, primary customer research, CX metrics.
• Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth and enhance brand awareness.
• In-depth knowledge of marketing principles, market research, and data analysis.
• Proficiency in digital marketing techniques, including SEO, SEM (Search Engine Marketing), ABM (Account Based Marketing), social media marketing, and content marketing, and in developing and deploying digital offerings and engagements.
• Excellent leadership skills with the ability to inspire and motivate cross-functional teams to achieve common goals and objectives. 
• Strategic thinker with a data-driven mindset and the ability to translate market insights into actionable marketing strategies and initiatives. 
• Exceptional communication skills with the ability to articulate complex concepts clearly and persuasively to diverse audiences. 
• Strong executive presence with excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.
• Adept at operating in a matrixed environment, developing trusted partnerships, driving alignment, and delivering together. 
• Strong problem-solving skills. 
• Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and deadlines. 
• Track record of innovation and customer-centric solution building.
• Experience developing strategic vision for a function and prioritizing the critical needs required to lead and motivate a team to best-in-class delivery.
• Inclusive leadership and commitment to developing strong, diverse teams that meet business and customer needs. This includes strong change management and business transformation experience. 
• Demonstrated success crafting brand, positioning, and marketing strategy that result in strong business impact across multiple businesses and product lines.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$166,310 - $207,890 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.